TIME SPENT

Short List
ClientMCDONALD'S
Category A06. Retail
TitleTIME SPENT
Product/ServiceMCDONALD'S
Entrant LEO BURNETT LONDON, UNITED KINGDOM
Idea Creation LEO BURNETT LONDON, UNITED KINGDOM
Credits
Name Company Position
Chaka Sobhani Leo Burnett London Chief Creative Officer
Pete Heyes Leo Burnett UK Creative Director
Elin Klockare Jarlstrom Leo Burnett London Creative
Will Butterworth Leo Burnett London Planning Director
Victoria Reiz Leo Burnett London Board Account Director
Jack Brenman Leo Burnett London Account Director
Callum Matthews Leo Burnett London Account Executive
Joe Beveridge Leo Burnett London Senior Planner
Hannah Wood Leo Burnett London Project Manager

Cultural/Context information for the jury

“The McNugget campaign aimed to bring young adults even closer to the brand, by leveraging their undying love for Chicken McNuggets. We had a great opportunity to tap into people’s true feelings for one of our most iconic products and use it to drive sales at the same time. It’s a love that’s so strong that when you’re not eating them, they’re hard not to think about.”