THE BUILDING SIZED WAVE

Short List
ClientPORTUGAL TOURISM
Category C01. Animated Digital Screens
TitleTHE BUILDING SIZED WAVE
Product/ServicePORTUGAL TOURISM
Entrant PARTNERS Lisbon, PORTUGAL
Idea Creation PARTNERS Lisbon, PORTUGAL
Credits
Name Company Position
Ivo Purvis Partners Executive Creative Director
Pedro Lima Partners Creative Director
Filipa Vasconcelos Partners Account Director

Write a short summary of what happens in the ambient or digital execution or campaign.

An 80 feet billboard in an 80 feet building to show an 80 feet wave. An outdoor ad to show the world that in Portugal waves are the size of buildings.

Cultural/Context information for the jury

Portugal is becoming a leading tourism destination, and one of the best products it has to offer are it’s waves. To promote Portugal worldwide as a leading surf destination we had to create something impactful. Something with the power to make headlines around the world especially in the US market. A priority growth market for Portugal tourism. As the starting point we used a good asset: Portugal has the record for the biggest surfed wave in the world.