RAINSPOTTING

Short List
ClientSKY
4 of 4 Campaign
Category B09. Media / Entertainment
TitleRAINSPOTTING
Product/ServiceSKY Q
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Media Placement MEDIAPLUS Munich, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Hans-Peter Sporer SERVICEPLAN GERMANY Executive Creative Director
Nicolas Klein SERVICEPLAN GERMANY Creative Director
Joana Vinheiro SERVICEPLAN GERMANY Art Director
Stefan Ott SERVICEPLAN GERMANY Copywriter
Norman Neblich SERVICEPLAN GERMANY Junior Art Director
Julian Rinnewitz SERVICEPLAN GERMANY Account Director

Translation

HEADLINE rainspotting COPY Miss the start. Miss the story. Simply restart already running movies from the beginning.

Cultural/Context information for the jury

In Germany a lot of people still watch linear TV, instead of On Demand TV. As they don’t like spending too much time choosing movies. They tend to just turn on the TV and watch what’s running. That’s why Sky offers the best movies not only on demand, but also on linear channels. The restart function let’s you watch the movies on linear TV from the start, by accessing the same movie in the on demand library of Sky. Giving the user the benefits of linear TV and on demand TV.