SKIP TIGER SELFIES

Short List
ClientPRO WILDLIFE
2 of 2 Campaign
Category B13. Not-for-profit / Charity / Government
TitleSKIP TIGER SELFIES
Product/ServicePRO WILDLIFE
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation 2 AIMAQ VON LOBENSTEIN Berlin, GERMANY
Idea Creation 3 SAINT ELMO'S Berlin, GERMANY
Production PX1 BERLIN, GERMANY
Additional Company SALAMAGICA Santiago, CHILE
Credits
Name Company Position
André Aimaq Aimaq von Lobenstein/Saint Elmo´s Chief Creative Officer
Jan Lucas Aimaq von Lobenstein/Saint Elmo´s Executive Creative Director
Andreas Manthey Aimaq von Lobenstein/Saint Elmo´s Creative Director/Copywriter
Simon Karim Frembgen Freelance Art Director
Julian Friedrichs Aimaq von Lobenstein/Saint Elmo´s Creative
Ricardo Salamanca Salamagica CG-Art Illustrator
Monique Garbe Aimaq von Lobenstein/Saint Elmo´s Head of Client Services
Yvonne Abbenhaus Aimaq von Lobenstein/Saint Elmo´s Account Manager

Translation

Any job is better than being a tourist attraction. Stop lifetime imprisonment. Skip elephant riding on your next holiday./Skip taking pictures with tigers on your next holiday. Thanks. prowildlife.de

Cultural/Context information for the jury

In Asia, Latin America and Africa in particular, there is widespread animal abuse, with animals used as tourist attractions. Some are forced to pose for “animal selfies” with tourists, some have to give people rides and some have to entertain their audience. Animals would do anything to change their job, even to one that most humans would turn their noses up at. To raise awareness of this problem, we created an attention-grabbing campaign: “Any job is better than being a tourist attraction”. We use two different motifs to show animals enjoying doing unpopular jobs to make people think about animal cruelty.