| Title | ECOCAMERA PHOTO 4 |
| Brand | NESPRESSO |
| Product/Service | NESPRESSO COFFEE |
| Category |
B12. Corporate Social Responsibility (CSR) / Corporate Image |
|
Entrant
|
NORMAJEAN Lisbon, PORTUGAL
|
|
Idea Creation
|
NORMAJEAN Lisbon, PORTUGAL
|
Credits
| Sérgio Lobo |
Lola Normajean |
Creative Director |
| André Peixoto |
Lola Normajean |
Senior Copywriter |
| Pedro Martoli |
Lola Normajean |
Senior Art Director |
| Maria Varela |
Lola Normajean |
Account Senior |
Cultural/Context information for the jury
How recycled Nespresso capsules became a pinhole camera
When a brand like Nespresso wants to show its commitment towards a more sustainable future, the first thing to do is to justify the use of aluminium capsules. Our challenge was to prove not only that aluminium is 100% recyclable, but also that it can become another beautifully designed object. So, we did just that, a whole new Nespresso creation - The Nespresso Ecocamera - A pinhole camera made from 100% recycled aluminium capsules. And what does recycling and taking pictures have in common? Well, they are both two different ways of keeping our world just the way we see it today.
And what better way to show it than a photo exihibition with the work of well known photographers? A challenge that took the courage to go back to the basics of photography and surprise everyone with amazing photos.