| Title | FONTS FOR FREEDOM |
| Brand | REPORTERS WITHOUT BORDERS |
| Product/Service | FREEDOM OF PRESS |
| Category |
D04. Live Advertising & Events |
|
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
|
Media Placement
|
MEDIAPLUS Munich, GERMANY
|
|
PR
|
ACHTUNG! Hamburg, GERMANY
|
|
Production
|
PLAN.NET Munich, GERMANY
|
|
Production 2
|
INSTANT WAVES Berlin, GERMANY
|
|
Production 3
|
SUPREME MUSIC Hamburg, GERMANY
|
|
Production 4
|
NEVEREST Hamburg, GERMANY
|
|
Additional Company
|
BBOX TYPE Berlin, GERMANY
|
|
Additional Company 2
|
STUDIO HEU.LAND Munich, GERMANY
|
Credits
| Alexander Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
| Leif Johannsen |
SERVICEPLAN GERMANY |
Managing Director Art |
| Patrick Matthiensen |
SERVICEPLAN GERMANY |
Managing Director Text |
| Soen Becker |
SERVICEPLAN GERMANY |
Creative Director Art |
| Eduard Hoerner |
SERVICEPLAN GERMANY |
Creative Director Text |
| Sarah Gstrein |
SERVICEPLAN GERMANY |
Art Director |
| Mojca Zavolovsek |
SERVICEPLAN GERMANY |
Art Director |
| Henrik Claus |
SERVICEPLAN GERMANY |
Texter |
| Lennard Bahr |
SERVICEPLAN GERMANY |
Account Manager |
| Dennis Fritz |
SERVICEPLAN GROUP |
Senior Motion Designer |
| Anja Meiners |
bBox |
Type Designer |
| Ralph du Carrois |
bBox |
Type Designer |
| Katrin Habermann |
Neverest |
Producer |
| Jonas Binder |
MEDIAPLUS GERMANY |
Senior Consultant & Planner |
| Sofia Hiestermann |
achtung! |
Senior Account Manager |
| Lena Marg |
achtung! |
Account Manager Press |
| Claudia Rienhoff |
achtung! |
Account Director Press |
| Marcus Maczey |
PLAN.NET GERMANY |
Managing Director |
| Marlene Ulmer |
PLAN.NET GERMANY |
Account Manager |
| Richard Wegele |
PLAN.NET GERMANY |
Creative Director Art |
| Tammy Jajes |
PLAN.NET GERMANY |
Art Director |
Write a short summary of what happens in the ambient or digital execution or campaign.
We recreated the custom house fonts of six shut down newspapers from around the world. Then, we gave the fonts to major German newspapers who used them in their issue along with matching articles, to bring the banned newspapers back to life stronger than ever.
To take the campaign even further, billboards, posters and banners using the fonts directly confronted visiting politicians with the newspapers they tried to shut down.
On our website, there is a growing permanent archive for fonts of shut down newspapers. Anyone could download or directly use them to spread the message on the streets and on social media.
Cultural/Context information for the jury
Reporters Without Borders Germany is dedicated to the fight for press freedom worldwide – which is under pressure more than ever: Every year, more critical newspapers around the world are shut down by oppressive regimes, with a record high of over 300 newspapers banned in 2017.
Every newspaper has it’s own recognizable custom house font. Together with renown typography experts, we recreated the custom house fonts of six shut down newspapers from around the world. Then, we gave the fonts to major German newspapers who used them in their issue along with matching articles, to bring the banned newspapers back to life stronger than ever.