PARIS CALLING

ClientHEYRAUD
Category A06. Retail
TitlePARIS CALLING
Product/ServiceHEYRAUD SHOES
Entrant L'ASSOCIE PARIS, FRANCE
Idea Creation L'ASSOCIE PARIS, FRANCE
Production L'ASSOCIE PARIS, FRANCE
Credits
Name Company Position
Gilles Rivollier L'ASSOCIÉ ECD - Founder
Kenza Boukeroui-Rousseau L'ASSOCIÉ Art Director
Lena Lammar L'ASSOCIÉ Consultant

Cultural/Context information for the jury

Heyraud's image has gotten dusty over the past decade. A bit sad given the brand's heritage of one of the oldest French shoe maker. L'Associé paid tribute to the creative audacity of the founder that has been forgiven lately. For an Autumn/Winter collection under British influence, L'Associé, a French agency, bows towards their lovely neighbors. From the Palace guards to a Carrollian tea time ceremony, there's nothing like a spoonful of English humour to wake up an historic French shoe maker.