| Title | THE EMPTY TOY SHOP |
| Brand | FRETEX / (SALVATION ARMY THRIFT SHOP |
| Product/Service | POP UP TOY STORE |
| Category |
D03. Special Build |
|
Entrant
|
KITCHEN Oslo, NORWAY
|
|
Idea Creation
|
KITCHEN Oslo, NORWAY
|
|
Media Placement
|
KITCHEN Oslo, NORWAY
|
|
Media Placement 2
|
TRY OPT Oslo, NORWAY
|
|
Media Placement 3
|
VIZEUM Oslo, NORWAY
|
|
PR
|
ISOBAR NORWAY Oslo, NORWAY
|
|
Production
|
KITCHEN Oslo, NORWAY
|
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Production 2
|
WILLY NIKKERS Oslo, NORWAY
|
Credits
| Bendik Romstad |
Kitchen Leo Burnett |
Copywriter |
| Ole Henrik Stubberud |
Kitchen Leo Burnett |
Art Director |
| Anne Gravingen |
Kitchen Leo Burnett |
Art Director |
| Tom Andersson |
Kitchen Leo Burnett |
Art Director |
| Asbjørn Kessel |
Kitchen Leo Burnett |
Art Director |
| Marianne Sæther |
Kitchen Leo Burnett |
Graphic design |
| Marianne Lund |
Kitchen Leo Burnett |
Account manager |
| Heidi Evans |
Kitchen Leo Burnett |
Account manager |
| Aram Zarkoob |
Kitchen Leo Burnett |
Account manager |
| Anett T. Røkke |
Kitchen Leo Burnett |
Client director |
| Lise Marie Mørkved |
Kitchen Leo Burnett |
Digital director |
| Adam Gruner |
Kitchen Leo Burnett |
Motion graphic |
| Silje Strømmen |
Kitchen Leo Burnett |
Content producer |
| Fridtjof Hødnebø |
Kitchen Leo Burnett |
Head of Performance |
| Halvor Lid |
Willy Nikkers |
Producer |
| Emilie Norenberg |
Kitchen Leo Burnett |
Director |
Write a short summary of what happens in the ambient or digital execution or campaign.
We opened Children's Fretex just before Christmas. It was a completely empty store that the children could fill with toys they did not need anymore.
Politicians and TV stations also took the trip and during the most hectic weeks of the year we managed to increase the desire in Norway to buy used with over 23%.
Cultural/Context information for the jury
The world does not need more plastic toys, and Norwegian children already have an average of 600 toys each.