DATE MORE DATA LESS

Short List
ClientMIGROS-GENOSSENSCHAFTS-BUND
Category A11. Consumer Services
TitleDATE MORE DATA LESS
Product/ServiceTELECOMMUNICATIONS SERVICES
Entrant WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Idea Creation WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Media Placement DYNAMO Zürich, SWITZERLAND
PR WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Production PLAN B FILM Zurich, SWITZERLAND
Credits
Name Company Position
Livio Dainese Wirz/BBDO Chief Creative Officer
Niels Schäfer Wirz/BBDO Creative Director
Simon Smit Wirz/BBDO Creative Director
Naomi Gulla Wirz/BBDO Graphic Designer
Bettina Fässler Wirz/BBDO Agency Producer
Adrian Schräder Wirz/BBDO Head of Digital Marketing
Antonia Frind Wirz/BBDO Social Media Manager
Martin Frank Wirz/BBDO Strategic Planner
Simone Jehle Wirz/BBDO Client Service Director
Stefan Schmid Wirz/BBDO Account Director
Fabian Nold Wirz/BBDO Account Director
Jan Keller Wirz/BBDO Account Assistant

Cultural/Context information for the jury

One in four Swiss people feel that they are dependent on the smartphone. More than 40% of adolescents feel very distracted by it. More than half of the population is annoyed that everyone is constantly on the phone. All this is supported by the major mobile operators with their unlimited flat fee subscriptions. Because of this, M-Budget, Switzerland’s leading low-cost product line, is launching a limited mobile subscription together with leading mobile service provider Swisscom. It offers as many services as needed, but not as many as possible. In addition, we suggested they offer a new benefit: users who make little use of the phone are financially rewarded. Data volume that is not used will be refunded. Making this the first subscription with which you get a piece of your life back.