SNAKE / MOUSE

TitleSNAKE / MOUSE
BrandAUTISM FORUM SWITZERLAND
Product/ServiceNONPROFIT ORGANIZATION FOR PEOPLE WITH AUTISM
Category A13. Not-for-profit / Charity / Government
Entrant RUF LANZ Zürich, SWITZERLAND
Idea Creation RUF LANZ Zürich, SWITZERLAND
Credits
Name Company Position
Markus Ruf Ruf Lanz, Zurich Creative Direction
Danielle Lanz Ruf Lanz, Zurich Creative Direction
Isabelle Hauser Ruf Lanz, Zurich Art Direction
Markus Ruf Ruf Lanz, Zurich Copywriter
Anita Roth Ruf Lanz, Zurich Account Executive
Illusion, Bangkok Illusion, Bangkok Photography
Illusion, Bangkok Illusion, Bangkok Illustration

Cultural/Context information for the jury

Information about the client/product: Autism Forum Switzerland is a nonprofit organization. The overarching goal of the association is to enhance the public’s understanding for people with autism. Explanation of creative idea: The key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear.