| Title | HUMAN MONUMENTS |
| Brand | THALYS |
| Product/Service | THALYS HIGH SPEED RAIL NETWORK |
| Category |
D05. Interactive Experiences |
|
Entrant
|
ROSAPARK Paris, FRANCE
|
|
Idea Creation
|
ROSAPARK Paris, FRANCE
|
|
Media Placement
|
ZENITH Paris, FRANCE
|
|
Production
|
SOVAGE Paris, FRANCE
|
|
Production 2
|
FIRM STUDIO Paris, FRANCE
|
|
Production 3
|
ORBIS PARIS, FRANCE
|
Credits
| Jean-François Sacco |
ROSAPARK |
Co-founder Chief Creative Officer |
| Gilles Fichteberg |
ROSAPARK |
Co-Founder Chief Creative Officer |
| Jean-Patrick Chiquiar |
ROSAPARK |
Co-Founder |
| Nicolas Gadesaude |
ROSAPARK |
Copywriter |
| Julien Saurin |
ROSAPARK |
Art Director |
| Delphine Drutel |
ROSAPARK |
Managing Director |
| Aurore Cornen |
ROSAPARK |
Group Account Director |
| Camille Hemet |
ROSAPARK |
Account Manager |
| Tristan Blondeau |
ROSAPARK |
Account Executive |
| Thomas Laurent |
ROSAPARK |
TV Producer |
| Mélanie Colleou |
ROSAPARK |
PR Contact |
| Julian Nodolwsky |
Sovage |
Director |
| Willy Morence |
Sovage |
Executive Producer |
| Lorette Delva |
Sovage |
Production Director |
| Nicolas de St Quentin |
Sovage |
Director of Photography |
| Yvan Touhami |
Orbis |
Founder & CEO |
| Anthony Damario |
Orbis |
Project Manager |
| Laetitia Deville |
Thalys |
Brand, Content & Communication Manager |
| Pauline Rémond |
Thalys |
Communication Officer France |
| Barbara Bruynooghe |
Thalys |
Communication Officer Netherlands |
| David Schoffers |
Thalys |
Communication Officer Germany |
| Kim Masselin |
Thalys |
Digital Project Manager |
Write a short summary of what happens in the ambient or digital execution or campaign.
We set up a “Holobooth” on the Mont des Arts in Brussels, a truly futuristic photo booth capable, in just 2 minutes, of capturing a person in 360° and creating their hologram. This hologram was then projected onto a stone slab, creating gigantic silhouettes of more than 5 metres high. On the slab were the words “In Brussels, the real monuments are the people”.
Cultural/Context information for the jury
On the Thalys railway network, Brussels has to compete with iconic cities like Paris or Amsterdam. People don’t necessarily think about going to Brussels for the weekend. But, nevertheless, Brussels has something more than the others: its inhabitants, who are probably the warmest people in Europe, always smiling and welcoming.