STATION WITH A VIEW

TitleSTATION WITH A VIEW
BrandSKODA FRANCE
Product/ServiceSKODA KAROQ
Category D06. Transit
Entrant ROSAPARK Paris, FRANCE
Idea Creation ROSAPARK Paris, FRANCE
Production GUNSMOKE PARIS, FRANCE
Production 2 FK LAB Montpellier, FRANCE
Production 3 SCHMOOZE Paris, FRANCE
Credits
Name Company Position
Gilles Fichteberg ROSAPARK Co-founder Chief Creative Officer
Jean-François Sacco ROSAPARK Co-founder Chief Creative Officer
Jean-Patrick Chiquiar ROSAPARK Co-Founder
Julien Saurin ROSAPARK Art Director
Nicolas Gadesaude ROSAPARK Copywriter
Vincent Requillart ROSAPARK Art Director
Niels Marqueyssat ROSAPARK Copywriter
Sacha Lacroix ROSAPARK Managing Director
Julien Quidor dit Pasquet ROSAPARK Group Account Director
Adélaïde Destaillats ROSAPARK Account Executive
Thomas Vincenti ROSAPARK Account Executive
Thomas Laurent ROSAPARK TV Producer
Mickaël Mougenot ROSAPARK Head of Amplification
Jean-Baptiste Jaud freelance Director of Photography
Mélanie Colleou ROSAPARK PR Contact
Theda Braddock ROSAPARK International PR Contact
Paul Barrocas SKODA FRANCE Marketing Director
Marie-Charlotte Bosvieux SKODA FRANCE Client Supervisor
Céline Hahn SKODA FRANCE Client Supervisor
Stéphanie Cantau SKODA FRANCE Client Supervisor

Write a short summary of what happens in the ambient or digital execution or campaign.

We recreated, on a larger scale, the interior of the new Skoda Karoq on a metro platform in a Paris station. The two billboards were fitted with giant screens and became the two windows of the car. Beautiful landscapes were projected on the screens. These images had been filmed from a Skoda Karoq that had been equipped with cameras and driven all over France for five days.

Cultural/Context information for the jury

Like in a lot of big cities, Parisians spend an average of 92 minutes each day in the metro, taking the same route every day. The idea was to surprise them during their daily commute by inviting them “to change direction”.