THE NO ESCAPE GAME

Short List
ClientADDICT AIDE
Category D05. Interactive Experiences
TitleTHE NO ESCAPE GAME
Product/ServiceADDICT AIDE
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production FRANCINE FRAMBOISE Paris, FRANCE
Production 2 RITA FILMS Paris, FRANCE
Production 3 GUM Paris, FRANCE
Production 4 ESCAPE LAB Paris, FRANCE
Credits
Name Company Position
Stéphane Xiberras BETC CCO
Rayhaan Khodabux BETC Art Director
Rémi Campet BETC Copywriter
Stéphanie Huguenin Francine Framboise Executive Producer
Arthur Cemin NA Director
Alexis Moroz NA Game designer
Pierre Edouard Joubert NA Graphic designer
Vincent Dizien & Christophe Bonnet NA Set designer
Manuel Guillon NA Editor
Julien Leveque BETC Head of activation strategy
Charlotte Jacquety BETC Activation strategy
Catherine Emprin, Isabelle Picot BETC Agency Management
Michel Reynaud, Amine Benyamina BETC Brand Management

Write a short summary of what happens in the ambient or digital execution or campaign.

Alcoholic people can’t escape addiction on their own. When it comes to female alcoholism, there is such a taboo that these women don’t feel they can ask for help. And the people close to them don’t know how to recognise the signs of their addiction. Addict Aide, an association specialized in alcohol addiction, wanted to highlight this no escape situation. We invented a one-of-a-kind escape game, inviting people into the past life of a real alcoholic : Laurence Cottet. The escape room was built to be the exact replica of Laurence’s apartment as it was in her darkest years, where all the signs of her addiction were perfectly recreated. Over 7000 people played and tried to find Laurence’s secret, in real life and online. But not one found Laurence’s secret. Until she revealed the truth herself.