| Title | ORANGE |
| Brand | STUDIO FUNK GMBH & CO. KG |
| Product/Service | STUDIO FUNK GMBH & CO. KG |
| Category |
B10. B2B |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Additional Company
|
STUDIO FUNK Hamburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
CCO |
| Diana Sukopp |
Grabarz & Partner |
Group CD |
| Thomas Fritze |
Grabarz & Partner |
Creative Director |
| Stefan Geschke |
Grabarz & Partner |
Creative Director |
| Melek Sandal |
Grabarz & Partner |
Art Director |
| Jens-Erasmus Schröder |
Grabarz & Partner |
Art Director |
| René Herder |
Grabarz & Partner |
Copywriter |
| Christiane Dietz |
Grabarz & Partner |
Account Manager |
| Markus Weber |
Studio Funk GmbH & Co. KG |
Managing Director |
Cultural/Context information for the jury
Studio Funk is one of Germany’s most important production houses for everything audio. As such, some of Germany’s biggest advertising agencies, film production companies, broadcasting operators and commercial enterprises are among their main clients. Our task was to approach all of them in a way that would both be entertaining and prove some jobs can only ever be done with the help of a good audio production. That’s why we used billboards in the area surrounding Studio Funk for a message that is as simple as it is funny – demonstrating to incoming clients that they most certainly chose the right place to get their ideas produced.