COMPUTER REVOLUTION

ClientIKEA
Category A06. Retail
TitleCOMPUTER REVOLUTION
Product/Service"IVAR" (IKEA SHELF)
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production RECOM Stuttgart, GERMANY
Additional Company IKEA GERMANY Hofheim-Wallau, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Jakob Eckstein Grabarz & Partner Creative Director
Matthias Preuss Grabarz & Partner Creative Director
Mark Köhler Grabarz & Partner Art Director
Leonhard Keller Grabarz & Partner Copywriter
Jennifer Allgeyer Grabarz & Partner Account Manager
Jan Rateike Grabarz & Partner Account Manager
Caroline Walczok Grabarz & Partner Art Buying
Kristina Mohr Grabarz & Partner Production
Lisa Plöser Grabarz & Partner Graphic Designer
Melanie Marschefski Grabarz & Partner Senior Post Production
Anne Swierczynski Grabarz & Partner Final Artwork
Heiko Klauer IKEA Deutschland GmbH & Co. KG Marketing Manager
Tobias Vogler IKEA Deutschland GmbH & Co. KG External Communication Manager
Nica Söderlund IKEA Deutschland GmbH & Co. KG Project Management Marketing
Jan Willem Lamberts IKEA Deutschland GmbH & Co. KG Local Marketing Specialist
Kai-Uwe Gundlach - Photographer
Sven Laabs - Producer
Felix Engelhardt, Georg Schmid - Photo Assistant
RECOM GMBH & CO. KG RECOM GMBH & CO. KG Post Production

Translation

Almost the origin of the next computer revolution. Make room for big ideas. IKEA.

Cultural/Context information for the jury

Throughout history, garages have always been the birthplace of great ideas. The starting point of groundbreaking inventions and world famous rock bands. The only requirement is, of course, that there is enough space in your garage. That’s why our motifs are more than just an advertisement for IKEA’s smart storage solutions. They’re an invitation to make room for big ideas, to be creative and passionate.