Title | LUFTHANSA "OPEN SEATS" |
Brand | LUFTHANSA |
Product/Service | LUFTHANSA |
Category |
D05. Interactive Experiences |
Entrant
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Idea Creation
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Idea Creation 2
|
3SPIN Darmstadt, GERMANY
|
Production
|
3SPIN Darmstadt, GERMANY
|
Production 2
|
27 KILOMETER ENTERTAINMENT Hamburg, GERMANY
|
Production 3
|
GLOBAL EXHIBIT GROUP EXPOTECHNIK HEINZ SOSCHINSKI Taunusstein, GERMANY
|
Production 4
|
THE SOUNDSHACK Hamburg, GERMANY
|
Credits
Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
Thomas Heinz |
Kolle Rebbe GmbH |
Executive Creative Director |
Christian Kroll |
Kolle Rebbe GmbH |
Executive Creative Director |
Katharina Jung |
Kolle Rebbe GmbH |
Account Supervisor |
Elisabeth Andersen |
Kolle Rebbe GmbH |
Account Manager |
Lars Hartmann |
Kolle Rebbe GmbH |
Account Manager |
Robert Westphal |
Kolle Rebbe GmbH |
Art Director |
Robin Seufert |
Kolle Rebbe GmbH |
Art Director |
Tobias Schwaiger |
Kolle Rebbe GmbH |
Copywriter / Concept |
Eniola Falase |
Kolle Rebbe GmbH |
Copywriter / Concept |
Oliver Göck |
3spin GmbH & Co KG |
Managing Director, Account Supervisor |
Thomas Hoger |
3spin GmbH & Co KG |
Executive Creative Director, Strategy |
Wanda Kesel |
3spin GmbH & Co KG |
Account Manager |
Dominik Lischka |
3spin GmbH & Co KG |
Graphic Designer |
Thomas Quiring |
3spin GmbH & Co KG |
Concept |
Gunter Sterr |
3spin GmbH & Co KG |
Concept |
Annica Stähly |
3spin GmbH & Co KG |
Production Manager |
Thomas Poursanidis |
3spin GmbH & Co KG |
Audio/Video |
Sascha Kaurin |
3spin GmbH & Co KG |
3D |
Andreas Herbig |
3spin GmbH & Co KG |
Development (Installation) |
Christine Coenen |
3spin GmbH & Co KG |
Development (Installation) |
Christoph Manschitz |
3spin GmbH & Co KG |
Development (Installation) |
Ingo Schäfer |
3spin GmbH & Co KG |
Development (Installation) |
Miguel Wicht |
3spin GmbH & Co KG |
Development (Web) |
Jürgen Steitz |
3spin GmbH & Co KG |
Development (Web) |
Dierck Prüssing |
ET Global Exhibit Group Expotechnik Heinz Soscvhinski GmbH |
Account Manager |
Jeremias Stock |
ET Global Exhibit Group Expotechnik Heinz Soscvhinski GmbH |
Account Manager |
Hannes Mielke |
The SoundShack GmbH |
Audio Engineer |
Write a short summary of what happens in the ambient or digital execution or campaign.
OpenSeats is the world’s first intelligent Mixed Reality experience. The installation unit that brought a creative twist into the traditional out-of-home media turning a billboard-sized digital display/screen into a fully interactive world.
For the first time, users had an immersive and responsive Augmented Reality experience that required no extra hardware or wearable devices, which made for a non-isolated virtual experience. With speech recognition; saying the word ‘yes’ launched the experience. Through face recognition and motion tracking an algorithm recognised the users’ mood and skills to create a personalised user journey.
Cultural/Context information for the jury
We live in a world where technology connects and in a sense isolates us in real life contexts.
Lufthansa launched its biggest global campaign ever #SayYesToTheWorld, which asked the essential question: Why do you love the world? The goal was to help people reflect and open them up to a world of possibilities.