THE SHORTCUT BILLBOARDS

Short List
ClientBMW
Category E01. Standard Sites
TitleTHE SHORTCUT BILLBOARDS
Product/ServiceMINI
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Production IT'S US Munich, GERMANY
Production 2 NEVEREST München, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Matthias Harbeck SERVICEPLAN GERMANY Creative Managing Partner Germany
Hans-Peter Sporer SERVICEPLAN GERMANY Managing Creative Director
Christina Antes SERVICEPLAN GERMANY Managing Director
Konstanze Kliesch SERVICEPLAN GERMANY Account Director
Valentyna Fomina SERVICEPLAN GERMANY Junior Account Manager
Luitgard Hagl SERVICEPLAN GERMANY Creative Director
Kornelia Szatko SERVICEPLAN GERMANY Copywriter
Michael Lux SERVICEPLAN GERMANY Art Director
Pascal Plaumann SERVICEPLAN GERMANY Junior Art Director
Ewald Pusch NEVEREST Managing Director
Jochen Hirt NEVEREST Senior FFF Producer
Norbert Henning Freelance Producer
Ben Foehr It's us Chief Executive Officer
Stephan Telaar It's us Director
Hakan Cirak It's us Head of Production
Karina Kirschner It's us Line Producer
Omid Mirnour It's us Production Assistant
Johanna Katz It's us Production Assistant

Write a short summary of what happens in the ambient or digital execution or campaign.

Drivers spend over 50 hours in traffic jams every year. MINI Connected now helps them to find the fastest way with Real-Time Traffic Information. We let pedestrians in Berlin experience this benefit for themselves. By fitting doors, ladders and stairs to special billboards, we created opportunities for pedestrians to shorten the distance they walked by up to 12 minutes. In short: everyone finds the quickest way through the city with MINI. People could i.e. cut short across a footballfield, climb a wall, pass through a fence and a brick wall passage. This is how thousands of pedestrians experienced the time-saving feature that comes with every MINI Connected system.