MAKE BLOOD CANCER VISIBLE
| Title | MAKE BLOOD CANCER VISIBLE |
| Brand | JANSSEN |
| Product/Service | BLOOD CANCER AWARENESS |
| Category |
E02. Ambient Outdoor |
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Entrant
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JANSSEN High Wycombe, UNITED KINGDOM
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Idea Creation
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PUBLICIS LIFEBRANDS London, UNITED KINGDOM
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Idea Creation 2
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PAUL COCKSEDGE STUDIO London, UNITED KINGDOM
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Production
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PAUL COCKSEDGE STUDIO London, UNITED KINGDOM
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Credits
| Shaheed Peera |
Publicis LifeBrands |
Executive Creative Director |
| Khalid Latif |
Publicis LifeBrands |
Associate Creative Director |
| Jonathan Webb |
Publicis LifeBrands |
Art Director |
| Paul Cocksedge |
Paul Cocksedge Studio |
Design Director |
| Dimuthu Jayawardana |
Publicis LifeBrands |
Senior Planner |
| Marionne Lugay |
Publicis LifeBrands |
Account Director |
| Nina Tsalapatanis |
Publicis LifeBrands |
Account Director |
| Katie McMorran |
Publicis LifeBrands |
Business Unit Director |
| Mark Cocksedge |
Paul Cocksedge Studio |
Photographer |
Cultural/Context information for the jury
Public awareness and understanding of blood cancer is shockingly low despite it being the 3rd biggest cancer killer in the UK. There are many statistics associated with the disease: 136 different types, 104 people diagnosed every day, one person diagnosed every 14 minutes. In fact, blood cancer kills more people than breast or prostate cancer every year, yet most of us don’t know much about it and wouldn’t know what symptoms to look for. Our challenge was to get people talking about blood cancer like never before, and raise awareness of its signs and symptoms.