NOLLA – THE ZERO CABIN

TitleNOLLA – THE ZERO CABIN
BrandNESTE
Product/ServiceRENEWABLE FUEL
Category D03. Special Build
Entrant NESTE OIL Espoo, FINLAND
Idea Creation TBWA\HELSINKI, FINLAND
Media Placement VIZEUM Helsinki, FINLAND
PR TBWA\HELSINKI, FINLAND
PR 2 MILTTON Helsinki, FINLAND
Production TBWA\HELSINKI, FINLAND
Credits
Name Company Position
Iikka Maunumaa TBWA\Helsinki Business Director
Markus Nieminen TBWA\Helsinki Creative Director
Janni Widerholm TBWA\Helsinki Creative Content Strategist
Teemu Lappalainen TBWA\Helsinki Senior Creative
Heidi Aalto TBWA\Helsinki Art Director
Mika Herrala TBWA\Helsinki Copywriter
Noora Hendolin TBWA\Helsinki Project Manager
Iman Chellaf TBWA\Helsinki Social Media Manager
Emma Kanninen TBWA\Helsinki Junior Copywriter
Nina Hiukkanen TBWA\Helsinki Project Manager
Emilia Repo TBWA\Helsinki Project Manager
Natalie Gustafsson TBWA\Helsinki Production-AD
Juulia Meuronen TBWA\Helsinki Social Media Manager
Harry Huttunen TBWA\Helsinki Production-AD
Anni Lindgren TBWA\Helsinki Junior Copywriter
Mikko Paasto TBWA\Helsinki Senior Web Developer
Jesse Korhonen TBWA\Helsinki Insights Analyst
Eemeli Tani TBWA\Helsinki Campaign Analyst
Niko Hatara TBWA\Helsinki Creative Producer
Tuukka Tikkanen TBWA\Helsinki Producer
Iiro Hokkanen TBWA\Helsinki Director
Fanny Haga TBWA\Helsinki Photographer
Mikko Kuoppasalmi TBWA\Helsinki Editor
Ville Hackzell TBWA\Helsinki Editor
Anssi Mahlamäki TBWA\Helsinki Motion Designer
Jari Lähteinen TBWA\Helsinki Producer
Juhana Hokkanen TBWA\Helsinki Creative Technologist
Kaari Koskela TBWA\Helsinki Copywriter
Sirpa Tuomio Neste Marketing Director
Atso Wilén TBWA\Helsinki Designer
Umberto Onza TBWA\Helsinki Industrial Designer
Robin Falck Freelancer Designer
Elina Lammintausta Neste Digital Marketing Specialist
Paula Narkiniemi Neste Digital Communications and Marketing Manager
Hanna Vuorenlehto Neste Marketing Manager
Susanna Sieppi Neste Head of Communications, Renewable Products
Minna Liang-Sormunen Neste Marketing Manager
Kaisa Lipponen Neste Director of Corporate Communications and Brand Marketing
Robin Edfelt Neste Brand Marketing Trainee
Aku Vehmersalo Vizeum Finland Account Director
Sari Talvitie iProspect Finland Performance Marketing Consultan
Antti Lehtinen Miltton Planner
Aura Vuorela Miltton Client Executive

Write a short summary of what happens in the ambient or digital execution or campaign.

Nolla, named after the Finnish word ‘zero’, is a modular cabin that leaves behind nothing. It is self-sufficient and functions entirely on renewable energy, thus generating minimal to zero emissions. The unique outdoor experience has been built using sustainable materials and it can be moved to new locations without leaving a trace. Its first home was a unique island just outside the city of Helsinki. Nolla features solar panels, a stove that runs on renewable fuel and a heat reflecting mirrored roof. Even the boats taking people to see it were converted to run on renewable fuel. The unique outdoor experience was listed on Airbnb and it booked full for the entire year in minutes. Now, more cabins are joining the original on the island, and production of has started. Nolla was originally an outdoor ad, but it has since become a permanent living solution – with zero emissions.

Cultural/Context information for the jury

People are unaware of the sustainable alternatives available today. Especially the concept of replacing renewable fuels with fossils is not widely understood. In order for larger corporations to replace fossils with renewable products, we decided to showcase the products in action.