BUS STOPS BECOME BUS SHOPS

TitleBUS STOPS BECOME BUS SHOPS
BrandIKEA
Product/ServiceRETAIL
Category D06. Transit
Entrant DDB BRUSSELS, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Media Placement CLEAR CHANNEL Vilvoorde, BELGIUM
Credits
Name Company Position
Dieter De Ridder DDB Creative Director
Jan Schoofs DDB Creative
Jonas Caluwé DDB Creative
Francis Lippens Account Management Account Management
Annelies Nyns DDB Account Management
Maria-Laura Laubenthal DDB Account Management
Dominique Poncin DDB Strategy
Jorian Vanvossel DDB Strategy

Write a short summary of what happens in the ambient or digital execution or campaign.

In 5 major Belgian cities, we turned bus stops into bus ‘shops’ to promote that IKEA Belgium had finally launched its web shop. Because thanks to the web shop, you can now buy at IKEA from literally anywhere. Even in bus stops. Our bus shops were designed exactly like regular IKEA stores: they featured the exact same blue, iconic paneling and the exact same big logo. They even got their own names too. The copy on the bus shops said: “Even here you can now shop at IKEA. Buy your stuff online at IKEA.be”