| Title | HITLER HASHTAG |
| Brand | GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER |
| Product/Service | GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER |
| Category |
A13. Not-for-profit / Charity / Government |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Media Placement
|
KINETIC WORLDWIDE Frankfurt, GERMANY
|
|
PR
|
OGILVY Düsseldorf, GERMANY
|
|
Production
|
H&O FRANKFURT, GERMANY
|
|
Additional Company
|
GESICHT ZEIGEN! Berlin, GERMANY
|
|
Additional Company 2
|
KARSTEN WEGENER PHOTOGRAPHY Berlin, GERMANY
|
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Tim Stuebane |
Ogilvy Germany |
Managing Director Creative |
| Philipp Bertisch, Stephan Westerwelle |
Ogilvy Germany |
Art Director |
| Holly Attril, Anke Roell |
Ogivly Germany |
Copywriter |
| Max Brunner, Constanze Kobe |
Ogilvy Germany |
Account Management |
| Martina Diederichs |
Ogilvy Germany |
Agency Producer |
| Karsten Wegener |
Karsten Wegener Photography |
Photographer |
| Patrik Huelsmann, Christina Hohoff, Christine Fritz, Carolin Bub |
Ogilvy Public Relations GmbH |
PR |
| Alexander Pfaff |
H&O Frankfurt GmbH |
Post Production |
| Sophia Oppermann, Rebecca Weis |
Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. |
Advertiser's Supervisor |
Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing.
As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members.