GRILL

TitleGRILL
BrandRADEBERGER GRUPPE KG
Product/ServiceDAB PILSENER
Category B01. Food & Drink
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Production H&O FRANKFURT, GERMANY
Production 2 GERHARD LINNEKOGEL Hamburg, GERMANY
Production 3 H&O DUSSELDORF, GERMANY
Additional Company RADEBERGER GRUPPE KG Frankfurt, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel Ogilvy Germany Chief Creative Officer
Peter Roemmelt Ogilvy Germany Executive Creative Director
Simon Oppmann Ogilvy Germany Creative Director
Helmut Meyer Ogilvy Germany Art Director
Fan Ding Ogilvy Germany Editing
Andreas Best Ogilvy Germany Account Management
Martina Diederichs Ogilvy Germany Art Buyer
Gerhard Linnekogel Gerhard Linnekogel Photographer
Ralf Kolarsky H&O GmbH Frankfurt Final Artwork
Radovan Valjak H&O GmbH Duesseldorf Creative Retouch
Michael Knoeppel Radeberger Gruppe KG Advertiser's Supervisor

Cultural/Context information for the jury

Every day we devote more than 10 hours to screen time. At the end of our lives, we’ll have spent 32 years looking at computer screens, flatscreens and the screens of our smartphones. Even when we are having a good time with friends, when we are at parties or bars, we are all staring at our smartphones way too often. The German brewery DAB believes it’s time to make people aware of how stupid this is. DAB says: Beer is better than smartphones. Instead of staring at our mobile phones for hours, we could have fun. We could experience exciting emotional moments. Together. With our partner. With our family. With our friends. With all those who are important to us. And what’s most important for the DAB brewery: we could do it by holding a bottle of DAB Pilsener.