DJALALI

TitleDJALALI
BrandINTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM)
Product/ServiceIGFM
Category A13. Not-for-profit / Charity / Government
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Media Placement KINETIC WORLDWIDE Düsseldorf, GERMANY
Media Placement 2 MEDIACOM Düsseldorf, GERMANY
Production H&O DUSSELDORF, GERMANY
Additional Company IGFM Frankfurt, GERMANY
Additional Company 2 INFOSCREEN GMBH Koln, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel, Lukasz Brzozowski Ogilvy Germany Chief Creative Officer
Andreas Steinkemper Ogilvy Germany Executive Creative Director
Alexander Gerlings, Robert Krueger Ogilvy Germany Art Director
Annika Loehr, Fabian Ulrich Ogilvy Germany Copywriter
Klaus Knuth Ogilvy Germany Illustrator
Kristiana Kabashi Ogilvy Germany Account Management
Radovan Valjak H&O Duesseldorf GmbH Editing
Simone Brandenbusch, Peter Woischny H&O Duesseldorf GmbH Graficdesign
Marc Siebert Rhein Main Presse Publisher
Stefanie Flache Infoscreen GmbH Provider
Benita Mayer Kinetic Worldwide Germany GmbH Media
Martin Lessenthin Internationale Gesellschaft für Menschenrechte (IGFM) Advertiser's Supervisor

Translation

These days, there are still people in the death cell waiting for their execution. IGFM is fighting against the death penalty but is in urgent need of supporters. To generate a maximum impact for the topic, we place our message in a surrounding, that directly appeals to the topic of death: visualizing an obituary section of a daily journal as a citylight. We frame them in the layout of an obituary section focusing on a death notice for a person, who is waiting for his execution – in a death cell somewhere in the world. The unusual: his date of death lies in the future. Our message: No one should have the right to decide when somebody must die.

Cultural/Context information for the jury

Death penalty is unfortunately still a worrying topic in today’s world. This is a fact – although no one should have the right to decide when somebody must die.