Title	RETURN YOURSELF TO THE LIBRARY
Brand	POREC CITY LIBRARY
Product/Service	BOOKTIGA FESTIVAL OF USED BOOKS
Category	D02. Small Scale Special Solutions
Entrant	STUDIO SONDA Vizinada, CROATIA
Idea Creation	STUDIO SONDA Vizinada, CROATIA

Name	Company	Position
Jelena Fiskus	Studio Sonda	Creative Director
Sean Poropat	Studio Sonda	Creative Director
Martina Sirotic Pavletic	Studio Sonda	Art Director
Aleksandar Zivanov	Studio Sonda	Senior Designer

Write a short summary of what happens in the ambient or digital execution or campaign.

The due date reminder is an universal symbol of reusing books, so its aesthetic look is used for the campaign RETURN YOURSELF TO THE LIBRARY. Stylised «reminders» were designed and before the Festival they were applied on unusual places such as: Ad spaces, local coffee shops, restaurant menus, magazines in medical studios, public institutions, hairdresser's… and on all the borrowed books. The strategy was to inform local people about the festival program and dates without paying for regular advertising spaces, but instead by putting the “reminder” unusual places, using the support of the community. By putting “reminders” inside their work materials, friends, sponsors and supporters of the Festival … they all engaged in its promotion. Furthermore, the «reminder» used other big posters almost in a parasitic manner – and thus their prominence to transport its message. Results was the record attendance + 1.500,00 EUR collected for rearranging a children’s library.

Cultural/Context information for the jury

The concept was created for the purpose of promoting the small Festival of used books in Porec (Croatia), organised by the Porec City Library. And since we know libraries in Croatia have no money for advertising, we had to be resourceful. This is a Low Budget Campaign for the festival that promotes the importance of reading, exchanging and reselling used books. Tasks were: To ensure a better attendance and improve selling/exchanging of used books and to promote reading and the library. At a time when we are all occupied with other contents and our duties, It reminds us not only returning books to the library is important, but also returning ourselves too!