| Title | BIG HACK |
| Brand | FÖRSVARSMAKTEN (SWEDISH ARMED FORCES) |
| Product/Service | FÖRSVARSMAKTEN (SWEDISH ARMED FORCES) |
| Category |
C01. Animated Digital Screens |
|
Entrant
|
VOLT Stockholm, SWEDEN
|
|
Idea Creation
|
VOLT Stockholm, SWEDEN
|
Credits
| Jörgen Berglund |
Volt |
Creative Director |
| Johanna Johansson |
Volt |
Art Director |
| Daniel Jakobsson |
Volt |
Copywriter |
| Petter Nylind |
Volt |
Copywriter |
| Camilla Ryttare |
Volt |
Production Manager |
| Åsa Stjärnquist |
Volt |
Final Art |
| Malin Almqvist |
Volt |
Project Manager |
| Cornelia Wangel |
Volt |
Planner |
| Henrik Stampe |
Volt |
Account Director |
| Per Sturesson |
Volt |
Digital Producer |
Write a short summary of what happens in the ambient or digital execution or campaign.
We let the cyber defense ”hack” digital outdoor posters.
Cultural/Context information for the jury
Brief:
The Swedish Armed Forces are well known, but their cyber defense is not. Make them and what they do more known to the public.
Insight:
The cyber defense always works on alert, prepared to counterattack anywhere, anytime.
Idea:
We let the cyber defense ”hack” digital outdoor posters to illustrate their activities in an eye-catching way.