[AR] JAPAN – INTERACTIVE VISION
| Title | [AR] JAPAN – INTERACTIVE VISION |
| Brand | JAPAN NATIONAL TOURISM ORGANIZATION |
| Product/Service | VISIT JAPAN |
| Category |
D04. Live Advertising & Events |
|
Entrant
|
ENJIN Tokyo, JAPAN
|
|
Idea Creation
|
ENJIN Tokyo, JAPAN
|
|
Production
|
KAYAC Kanagawa, JAPAN
|
Credits
| Shiro Nomura |
ENJIN TOKYO |
CREATIVE DIRECTOR |
| Mitsuhito Sato |
ENJIN TOKYO |
COPY WRITER＋PRODUCER |
| Masahiro Kurokawa |
ENJIN TOKYO |
PRODUCER |
| Yusuke Okutani |
KAYAC Inc. |
PRODUCER |
| Yamato Honda |
KAYAC Inc. |
DIRECTOR |
| Goro Hayakawa |
KAYAC Inc. |
PROJECT MANAGER |
| Eisuke Nakao |
KAYAC Inc. |
ART DIRECTOR + DESIGNER |
| Atsushi Takahashi |
KAYAC Inc. |
CG DIRECTOR |
| Erika Ogiwara |
KAYAC Inc. |
ENGINEER |
| Yuji Miyano |
KAYAC Inc. |
ENGINEER |
| Oshima Daisuke |
KAYAC Inc. |
SOUND CREATOR |
| Ishii Yuji |
KAYAC Inc. |
SOUND CREATOR |
| Emi Nakano |
AVATTA Inc. |
SCANNING MODEL MANAGEMENT |
| Hidenori Nagashima |
AVATTA Inc. |
3D MODELING |
| Atsuko Kamioka |
A440 Inc. |
3D MODELING |
| Yoshikatsu Kanemaru |
A440 Inc. |
TECHNICAL DIRECTION |
| Masaya Taniguchi |
RHINO STUDIOS.INC |
TECHNICAL DIRECTION |
| Hideyuki Kido |
RHINO STUDIOS.INC |
3D MODELING |
| Shinichi Takahashi |
NOI Corporation |
MANAGING DIRECTOR |
| Yoshinao Furukawa |
NOI Corporation |
PROJECT MANAGER |
| Junya Kondo |
NOI Corporation |
DESIGNER |
| Kevin Kuernten |
fairbranding |
MANAGING DIRECTOR |
| Maximilian Terveer |
fairbranding |
PROJECT MANAGER |
| Rene Bednarzyk |
fairbranding |
ARCHTECT |
| Jun Ueno |
FREELANCE |
CORDINATER/CONSULTING（DE） |
| Hiroki Yoshioka |
FREELANCE |
CORDINATER/CONSULTING（IT） |
| Juro Maeda |
FREELANCE |
CORDINATER/CONSULTING（FR） |
| Eriko Okuno |
FREELANCE |
CORDINATER/CONSULTING（ES） |
| Akitoshi Handa |
FREELANCE |
CORDINATER/CONSULTING（UK） |
| Ashita Iju |
AUR Inc. |
PR PLANNER |
Write a short summary of what happens in the ambient or digital execution or campaign.
Based on the concept "JAPAN – Where tradition meets the future", we held interactive events in which distant Japan came to five European countries: Spain, Germany, France, U.K. and Italy.
Visitors who stood in front of a huge LED screen would see themselves instantly appear life-sized wearing a traditional Japanese kabuki, maiko or samurai costume, which they could switch by pressing a button on the screen. We developed this AR system, which accurately reproduces authentic costumes in 3D and synchronizes their movement in real-time with the movement of participants using KINECT.
The events also offered an opportunity to experience a 3-minute VR movie trip around Tokyo and Kyoto. While most live action 360-degree VR movies are taken from fixed angles to prevent the videographer and equipment from being recorded, this movie is full of dynamic camerawork.
Cultural/Context information for the jury
Japan attracts travelers from all over the world. Among inbound Japan travelers, however, no European countries rank among the top 40. In fact, the number of European travelers to Japan are less than half those of China or even Thailand. Reasons include high travel costs, language barriers and the physical distance of over 10,000 kilometers (10 hours by plane). However, about 90% of Europeans who have visited Japan (spending about 2 weeks on average traveling throughout the country) are very satisfied and hope to return.
To increase the number of Europeans visiting Japan, we decided to give Europeans more opportunities to encounter Japanese culture.