BLYERTSPENNA

TitleBLYERTSPENNA
BrandIKEA ITALY
Product/Service2019 IKEA CATALOGUE
Category D02. Small Scale Special Solutions
Entrant STV DDB Milan, ITALY
Idea Creation STV DDB Milan, ITALY
Production DADOMANI Milan, ITALY
Credits
Name Company Position
Luca Cortesini DDB Group Italy Executive Creative Director
Gabriele Caeti DDB Group Italy Executive Creative Director
Matteo Pozzi DDB Group Italy Client Creative Director
Samantha Scaloni DDB Group Italy Client Creative Director
Pierpaolo Bivio DDB Group Italy Art Director
Luca Diotti DDB Group Italy Art Director
Camilla Nani DDB Group Italy Copywriter
Davide Bergna DDB Group Italy Account Director
Azzurra Ricevuti DDB Group Italy Account Manager

Write a short summary of what happens in the ambient or digital execution or campaign.

To launch the new 2019 IKEA catalogue, we thought of something to help people with their constant changes of mind caused by the hundreds and hundreds of pages of ideas, products and solutions. That’s why we created a new version of a timeless IKEA icon, a pencil, adding a tiny, little rubber. Making it a true enabler of change. Our special IKEA pencil, equipped with an eraser for the first time in history, was launched on the web, but it soon took over the cities, conquering stores, trams, billboards, bus shelters, squares and even sidewalks. But most importantly, people’s mind, always ready and eager to change.