Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A12 Corporate Social Responsibility (CSR) / Corporate Image
MIDNIGHT SUN
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN
Oslo
NORWAY
NATIONAL COSTUNE
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN
Oslo
NORWAY
THE FJORDS
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN
Oslo
NORWAY
A13 Not-for-profit / Charity / Government
ABDOOL & MAO
PINK CROSS / GAY AID AGENCY
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
AL-NIMR
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) / IGFM
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
BOAT
SCOUTERNA / THE GUIDE AND SCOUTS OF SWEDEN - YOUTH AND PEACE ORGANISATION
GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
DJALALI
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) / IGFM
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
EDITH & KATE
PINK CROSS / GAY AID AGENCY
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
FISH
FOUNDATION TIER IM RECHT (RIGHTS FOR ANIMALS) / NONPROFIT ORGANIZATION, RIGHTS FOR ANIMALS
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
FISH CHART 2050
THE WEST COAST FOUNDATION / HELP PROTECT OUR SEAS AND BEACHES
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
FONTS FOR FREEDOM
REPORTERS WITHOUT BORDERS / FREEDOM OF PRESS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
HAMAD & ALEXANDER
PINK CROSS / GAY AID AGENCY
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
HITLER HASHTAG
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
HORSE
FOUNDATION TIER IM RECHT (RIGHTS FOR ANIMALS) / NONPROFIT ORGANIZATION, RIGHTS FOR ANIMALS
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
MACKAREL
SEA SHEPHERD DEUTSCHLAND E.V. / SEA SHEPHERD DEUTSCHLAND E.V.
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
MARIA & ELIZABETH
PINK CROSS / GAY AID AGENCY
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
MASIH
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) / IGFM
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
SEABASS
SEA SHEPHERD DEUTSCHLAND E.V. / SEA SHEPHERD DEUTSCHLAND E.V.
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
SHEEP
FOUNDATION TIER IM RECHT (RIGHTS FOR ANIMALS) / NONPROFIT ORGANIZATION, RIGHTS FOR ANIMALS
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
SNAKE / MOUSE
AUTISM FORUM SWITZERLAND / NONPROFIT ORGANIZATION FOR PEOPLE WITH AUTISM
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
TENT
SCOUTERNA / THE GUIDE AND SCOUTS OF SWEDEN - YOUTH AND PEACE ORGANISATION
GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
TUNA
SEA SHEPHERD DEUTSCHLAND E.V. / SEA SHEPHERD DEUTSCHLAND E.V.
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
WILFRID & NELSON
PINK CROSS / GAY AID AGENCY
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
WOLF / SHEEP
AUTISM FORUM SWITZERLAND / NONPROFIT ORGANIZATION FOR PEOPLE WITH AUTISM
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
B01 Food & Drink
1783 BREEZE
SCHWEPPES / BEVERAGES
XXS AMSTERDAM Schiphol THE NETHERLANDS XXS AMSTERDAM
Schiphol
THE NETHERLANDS
BLOODY MARY
SCHWEPPES / BEVERAGES
XXS AMSTERDAM Schiphol THE NETHERLANDS XXS AMSTERDAM
Schiphol
THE NETHERLANDS
COUPLE
RADEBERGER GRUPPE KG / DAB PILSENER
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
FRIENDS
RADEBERGER GRUPPE KG / DAB PILSENER
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
GRILL
RADEBERGER GRUPPE KG / DAB PILSENER
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
SAVAGE SUN
SCHWEPPES / BEVERAGES
XXS AMSTERDAM Schiphol THE NETHERLANDS XXS AMSTERDAM
Schiphol
THE NETHERLANDS
SEX ON THE BEACH
SCHWEPPES / BEVERAGES
XXS AMSTERDAM Schiphol THE NETHERLANDS XXS AMSTERDAM
Schiphol
THE NETHERLANDS
WELCOME TO HENNESSY CRAFTLAND
HENNESSY / MASTER BLENDER
DDB PARIS FRANCE DDB PARIS
FRANCE
B02 Other FMCG
CHARLIE
OLIVER’S PET FOOD / DOG FOOD
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
FEMINISTA. THE FIRST POLITICAL PERFUME IN THE WORLD.
HERO´S JOURNEY TRAVEL AGENCY / FEMINISTA
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
LILO
OLIVER’S PET FOOD / DOG FOOD
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
THE BEST SIDE OF CHRIS.
L'ORÉAL GERMANY / REDKEN
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE BEST SIDE OF JACOB.
L'ORÉAL GERMANY / REDKEN
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE BEST SIDE OF THOMAS.
L'ORÉAL GERMANY / REDKEN
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
TINKA
OLIVER’S PET FOOD / DOG FOOD
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
B04 Consumer Durables
LACK FRIDAY
IKEA / FURNITURE
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
B05 Automotive
A MINI TEST DRIVE
MINI / MINI (BRAND)
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
LISTEN.
AUDI / AUDI CONNECT
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
TALK.
AUDI / AUDI CONNECT
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
TEXT.
AUDI / AUDI CONNECT
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
B06 Retail
CASH/BITCOIN
MCDONALD'S SUISSE RESTAURANTS SÀRL / BIG MAC
McDONALD'S Crissier SWITZERLAND TBWA\ZURICH
New York
TBWA\CHIAT\DAY
SWITZERLAND
USA
FRITZ HANSEN VS. SVENBERTIL
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY THJNK
Berlin
LOVED
Hamburg
THJNK
Hamburg
GERMANY
Bronze
JUKEBOX/SPOTIFY
MCDONALD'S SUISSE RESTAURANTS SÀRL / BIG MAC
McDONALD'S Crissier SWITZERLAND TBWA\ZURICH
New York
TBWA\CHIAT\DAY
SWITZERLAND
USA
MCMISTAKES 1
MCDONALD'S / HR
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
Short List
MCMISTAKES 2
MCDONALD'S / HR
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
MCMISTAKES 3
MCDONALD'S / HR
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM