Title Brand Product / Service Entrant Company Location Award
B06 Retail
THE FJORDS
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY
MCMISTAKES 1
MCDONALD'S / HR
TBWA\BELGIUM Brussels BELGIUM
Short List
MCMISTAKES 2
MCDONALD'S / HR
TBWA\BELGIUM Brussels BELGIUM
MCMISTAKES 3
MCDONALD'S / HR
TBWA\BELGIUM Brussels BELGIUM
VITRA VS. ODGER
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY
Bronze
FRITZ HANSEN VS. SVENBERTIL
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY
Bronze
THONET VS. TOBIAS
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY
Bronze
B08 Leisure
TAKE ON HISTORY
THE ALL ENGLAND LAWN TENNIS & CROQUET CLUB (AELTC) / WIMBLEDON
McCANN LONDON UNITED KINGDOM
RODHAD
LISB-ON / LISB-ON
PARTNERS Lisbon PORTUGAL
KERRI CHANDLER
LISB-ON / LISB-ON
PARTNERS Lisbon PORTUGAL
LARRY HEARD
LISB-ON / LISB-ON
PARTNERS Lisbon PORTUGAL
ST GERMAIN
LISB-ON / LISB-ON
PARTNERS Lisbon PORTUGAL
TODD TERJE
LISB-ON / LISB-ON
PARTNERS Lisbon PORTUGAL
B09 Media / Entertainment
ILL BILL
SKY / SKY Q
SERVICEPLAN GERMANY Munich GERMANY
Short List
OLDFINGER
SKY / SKY Q
SERVICEPLAN GERMANY Munich GERMANY
Short List
RAVEHEART
SKY / SKY Q
SERVICEPLAN GERMANY Munich GERMANY
Short List
RAINSPOTTING
SKY / SKY Q
SERVICEPLAN GERMANY Munich GERMANY
Short List
B10 B2B
BLACK
STUDIO FUNK GMBH & CO. KG / STUDIO FUNK GMBH & CO. KG
GRABARZ & PARTNER Hamburg GERMANY
ORANGE
STUDIO FUNK GMBH & CO. KG / STUDIO FUNK GMBH & CO. KG
GRABARZ & PARTNER Hamburg GERMANY
RED
STUDIO FUNK GMBH & CO. KG / STUDIO FUNK GMBH & CO. KG
GRABARZ & PARTNER Hamburg GERMANY
B11 Consumer Services
FURNITURE
PSS (PRVÁ STAVEBNÁ SPORITELNA) / MORTGAGE
RESPECT APP Bratislava SLOVAK REPUBLIC
PAINTING
PSS (PRVÁ STAVEBNÁ SPORITELNA) / MORTGAGE
RESPECT APP Bratislava SLOVAK REPUBLIC
B12 Corporate Social Responsibility (CSR) / Corporate Image
OWL
BIO SUISSE / UMBRELLA ORGANISATION OF SWISS ORGANIC PRODUCERS
THJNK Zürich SWITZERLAND
BEE
BIO SUISSE / UMBRELLA ORGANISATION OF SWISS ORGANIC PRODUCERS
THJNK Zürich SWITZERLAND
SQUIRREL
BIO SUISSE / UMBRELLA ORGANISATION OF SWISS ORGANIC PRODUCERS
THJNK Zürich SWITZERLAND
THE QUIET
MARIE CLAIRE / SEXUAL HARASSEMENT
DDB PARIS FRANCE
THE DEAF
MARIE CLAIRE / SEXUAL HARASSEMENT
DDB PARIS FRANCE
THE DISCREET
MARIE CLAIRE / SEXUAL HARASSEMENT
DDB PARIS FRANCE
YOU SORT, WE RECYCLE
CITEO / RECYCLING
84.PARIS FRANCE
ECOCAMERA PHOTO 2
NESPRESSO / NESPRESSO COFFEE
NORMAJEAN Lisbon PORTUGAL
ECOCAMERA PHOTO 4
NESPRESSO / NESPRESSO COFFEE
NORMAJEAN Lisbon PORTUGAL
B13 Not-for-profit / Charity / Government
JESUS
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) / IGFM
OGILVY GERMANY Frankfurt GERMANY
MIGUEL
ALZHEIMER RESEARCH INITIATIVE / CALL FOR DONATIONS
BBDO Düsseldorf GERMANY
Short List
ANN-KATRIN
ALZHEIMER RESEARCH INITIATIVE / CALL FOR DONATIONS
BBDO Düsseldorf GERMANY
Short List
FARHAD
ALZHEIMER RESEARCH INITIATIVE / CALL FOR DONATIONS
BBDO Düsseldorf GERMANY
Short List
#FRANCEACCESSIBLE
APF FRANCE HANDICAP / NON-PROFIT / CHARITY
APF FRANCE HANDICAP Paris FRANCE
#7900LITRES
L214 / NON-PROFIT / CHARITY
L214 Paris FRANCE
SKIP ELEPHANT RIDING
PRO WILDLIFE / PRO WILDLIFE
SERVICEPLAN GERMANY Munich GERMANY
Short List
SKIP TIGER SELFIES
PRO WILDLIFE / PRO WILDLIFE
SERVICEPLAN GERMANY Munich GERMANY
Short List
C01 Animated Digital Screens
BIG HACK
FÖRSVARSMAKTEN (SWEDISH ARMED FORCES) / FÖRSVARSMAKTEN (SWEDISH ARMED FORCES)
VOLT Stockholm SWEDEN
DYSLEXIA TAKEOVER
MCDONALD'S / FAST FOOD
NORD DDB Stockholm SWEDEN
CALLAO DOMINATION
SAMSUNG / TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN
Short List
THE BUILDING SIZED WAVE
PORTUGAL TOURISM / PORTUGAL TOURISM
PARTNERS Lisbon PORTUGAL
Short List
C02 Interactive Digital Screens
NON VIOLENCE
NON VIOLENCE / NON-PROFIT
NON-VIOLENCE PROJECT SWEDEN Stockholm SWEDEN
KEEPS YOU GOING
GOOD NOODLES / FOOD
DDB Amsterdam THE NETHERLANDS
A MINI TEST DRIVE
MINI / MINI (BRAND)
INGO Stockholm SWEDEN
PR STUNT “THE TROJAN BILLBOARD.”
FEDERAL MINISTRY OF THE INTERIOR / THE STUNT DRAWS ATTENTION FOR THE GROWING PROBLEM OF PEOPLE TAKING PICTURES OF A
FISCHERAPPELT Berlin GERMANY
Short List
C03 Dynamic Digital Screens
THE EMOTIONAL BILLBOARD
MIND / MENTAL HEALTH ORGANIZATION
TBWA\STOCKHOLM SWEDEN
LUFTHANSA "FOLLOW THE PLAN"
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
D01 Displays
TRASHED EXHIBITION
NATURAL HISTORY MUSEUM IN OSLO/ THE NORWEGIAN SOCIETY FOR THE CONSERVATION OF NA / NATURAL HISTORY MUSEUM/ NORWEGIAN WILDLIFE
KITCHEN Oslo NORWAY
Short List