Title Brand Product / Service Entrant Company Country PR Country Award
A01 Food & Drink
PU:REST
IVL, CARSLBERG, NYA CARNEGIEBRYGGERIET / BEER
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
Short List
OCEANS WEEK
AB INBEV / CORONA X PARLEY
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Short List
AUTISM CAN WORK
ANDROS / FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
A04 Consumer Durables
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Bronze
UNSPOIL ME
SAMSUNG / SAMSUNG QLED TV
WENDERFALCK Stockholm SWEDEN WENDERFALCK Stockholm SWEDEN
Short List
A05 Automotive
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
Silver
A06 Retail
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL Paris FRANCE
Silver
A07 Travel
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Gold
A09 Media / Entertainment
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST ROMANIA
Silver
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI / HELSINGIN SANOMAT Helsinki FINLAND
Silver
A10 B2B
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST Stockholm SWEDEN
Gold
A11 Consumer Services
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam THE NETHERLANDS
Short List
A12 Not-for-profit / Charity / Government
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS FRANCE
Bronze
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY McCANN MILAN ITALY
Bronze
PAINT IT BACK
SCOUTS OF CROATIA / AFFORESTATION OF CROATIA
IMAGO Zagreb CROATIA IMAGO Zagreb CROATIA
Short List
NO MORE EMPTY DESKS
FARE X BENE / ONLUS
DLV BBDO Milan ITALY DLV BBDO Milan ITALY
Short List
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK Oslo NORWAY
Short List
B01 Corporate Image, Communication & Reputation Management
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam THE NETHERLANDS
Gold
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY GERMANY
Silver
SENIORS FOR SENIORS
VODAFONE / VODAFONE
McCANN PRAGUE CZECH REPUBLIC McCANN PRAGUE CZECH REPUBLIC
Short List
AUTISM CAN WORK
ANDROS / FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
B02 Public Affairs & Lobbying
TRASH ISLES
LADBIBLE/THE PLASTIC OCEANS FOUNDATION / THE PLASTIC OCEANS FOUNDATION
AMVBBDO London UNITED KINGDOM AMVBBDO London UNITED KINGDOM
Grand Prix
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL Paris FRANCE
Silver
B03 Crisis Communication & Issue Management
THIRSTY TAGS
GEORGIAN WATER AND POWER / WATER SUPPLIER
REDBERRY Tbilisi GEORGIA REDBERRY Tbilisi GEORGIA
Bronze
B04 Business Citizenship / Corporate Responsibility & Environmental
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY GERMANY
Gold
THE UNBREAKABLE RAINBOW
BEN&JERRY'S / CSR EVENT
180HEARTBEATS+JUNG V MATT Warsaw POLAND 180HEARTBEATS+JUNG V MATT Warsaw POLAND
Bronze
THE ROOM
IKEA ITALY / COLLABORATIONWITH NON PROFIT ORGANISATION TELEFONO DONNA
STV DDB Milan ITALY STV DDB Milan ITALY
Short List
B07 Use of Events & Stunts
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan / PUBLICIS New York ITALY / USA
Bronze
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
Short List
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
Short List
B08 Use of Celebrity, Influencers & Key Opinion Leaders
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
Bronze
CYBERBULLYING: NOT OKAY
NORWEGIAN DIRECTORATE FOR CHILDREN, YOUTH AND FAMILY AFFAIRS / PREVENTING HATE SPEECH BETWEEN THE YOUNG POPULATION IN NORWAY
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE Oslo NORWAY
Short List
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
Short List
B09 Sponsorship & Brand Partnership
SAMSUNG SMARTSUIT
SAMSUNG ELECTRONICS BENELUX / SMARTPHONE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
Silver
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY GERMANY
Bronze
B10 Launch / Re-launch
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Silver
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
Short List
B11 Brand Voice & Strategic Storytelling
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC Paris FRANCE
Short List
B12 Content-led Engagement & Marketing
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN GERMANY
Silver
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
Short List
C01 Use of Digital in a PR campaign
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS Brussels BELGIUM
Bronze
UNSPOIL ME
SAMSUNG / SAMSUNG QLED TV
WENDERFALCK Stockholm SWEDEN WENDERFALCK Stockholm SWEDEN
Short List
C02 Use of Social in a PR campaign
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK Oslo NORWAY
Bronze
THIRSTY TAGS
GEORGIAN WATER AND POWER / WATER SUPPLIER
REDBERRY Tbilisi GEORGIA REDBERRY Tbilisi GEORGIA
Short List
C03 Social Community Building & Management
VLOGGERS' SWAP
TELEKOM / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT Bucharest ROMANIA
Short List
C05 Co-Creation & User Generated Content
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY McCANN MILAN ITALY
Silver
C06 Innovative Use of Social Media
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN GERMANY
Short List
C07 Use of Technology
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND / NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
Gold
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE BETC Paris FRANCE
Bronze
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam THE NETHERLANDS
Bronze
E01 Integrated Campaign led by PR
#BLOODNORMAL
LIBRESSE/ BODYFORM (ESSITY) / BODYFORM
KETCHUM London UNITED KINGDOM AMVBBDO London UNITED KINGDOM
Bronze
E02 Low Budget / High Impact Campaign
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Silver
THE LAND OF CHLAMYDIA
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN Oslo NORWAY
Bronze
THE UNIVERSITY OF GHENT EXPERIMENT
GHENT UNIVERSITY (UGENT) / UNIVERSITY
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels / MORTIERBRIGADE DIGITAL MANUFACTURE Ghent BELGIUM
Short List