Category A11. Consumer Services
Name Company Position
Kosta Schneider Saatchi&Saatchi Ukraine Creative Director
Yana Tymko Saatchi&Saatchi Ukraine Copywriter
Illya Bondar Saatchi&Saatchi Ukraine Art Director
Tatiana Slivko Saatchi&Saatchi Ukraine Client Service

Why is this work relevant for PR?

You can buy an advertising during Eurovision Song Contest or you can create the music video to give hard of hearing people a unique unbranded content to help them join a Eurovision voting process. We have chosen second one, because it could help us launch new Ukrposhta communication platform «Delivery of emotions». This music video has given a huge PR effect for the brand. We have received over 100 million of impressions. Content beat the Advertisement.


Eurovision song contest was always open for everyone but not for hard of hearing people. They see the picture, but can’t hear music, can’t feel its emotions.

Describe the creative idea

We want to deliver emotions and to give to hard hearing people the opportunity to evaluate all songs and to take part in the voting process. We have created a sign language music video.

Describe the strategy

The first time in Ukraine a song performed by a Ukrainian participant in Eurovision was adapted into sign language and performed artistically by a deaf actor.

Describe the execution

We have created a sign language music video. But it was only the beginning. We’d made a website where everyone could create a sign language music video with other Eurovision songs. In the broadcasting day, we have synchronized these videos with the event live-translation. That even hard hearing people could enjoy songs and vote for them.

List the results

The response was instant. In only two days over 120 resources and media wrote about us. Main Ukrainian TV-channels showed the video. We received over 100 million of impressions. That’s how the National Ukrainian Post Service Ukrposhta has delivered its most valuable parcel - emotions. As a result, Ukrposhta became one of the main hero of the Eurovision contest without a sponsorship.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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