Title Brand Product / Service Entrant Company Location PR Location Award
B08 Use of Celebrity, Influencers & Key Opinion Leaders
SHANTI HOUSE
SHANTI HOUSE / SHANTI HOUSE
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV ISRAEL
B09 Sponsorship & Brand Partnership
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY GERMANY
Bronze
SAMSUNG SMARTSUIT
SAMSUNG ELECTRONICS BENELUX / SMARTPHONE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE Amsterdam THE NETHERLANDS
Silver
PROUD TRAMS
VÄSTTRAFIK PUBLIC TRANSPORT / PUBLIC TRANSPORT
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
MISSING POSTER CHILD
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM WUNDERMAN Antwerp BELGIUM
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
UCL HEINEKEN TROPHY TOUR 2018: SHARE THE DRAMA
HEINEKEN / HEINEKEN BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION Aarhus DENMARK
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS Amsterdam THE NETHERLANDS
B10 Launch / Re-launch
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
Short List
LAUNCH OF THE NEW BREAD "LABA AVIZA"AND NEW CATEGORY (OAT BREADS) TO LITHUANIAN
VILNIAUS DUONA / LABA AVIŽA
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS FRANCE
EQT SUPPORT 93/BERLIN
ADIDAS AG / ADIDAS EQT SUPPORT 93/BERLIN
ADIDAS Herzogenaurach GERMANY ADIDAS Herzogenaurach / JUNG VON MATT Hamburg GERMANY
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Silver
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS FRANCE
WEDGES - FRIES
MC DONALD'S / WEDGES - FRIES
DDB PARIS FRANCE DDB PARIS FRANCE
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS Amsterdam THE NETHERLANDS
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan / PUBLICIS New York ITALY / USA
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
B11 Brand Voice & Strategic Storytelling
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC Paris FRANCE
Short List
THE REAL-LIFE ESCAPE ROOM
UNICEF SLOVENIA / /
AGENCIJA 101 Ljubljana SLOVENIA AGENCIJA 101 Ljubljana SLOVENIA
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME Brussels BELGIUM
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT Bucharest ROMANIA
AMAZON - CLAIRE, AMAZON ECHO
AMAZON / AMAZON ECHO
FF PARIS FRANCE FF PARIS FRANCE
B12 Content-led Engagement & Marketing
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN GERMANY
Silver
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
Short List
KFC TV SHOPPING
KFC RUSSIA / KFC CHICKEN BASKET
RODNYA CREATIVE PR STUDIO Moscow RUSSIA RODNYA CREATIVE PR STUDIO Moscow / AILOVE Moscow RUSSIA
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
C01 Use of Digital in a PR campaign
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp BELGIUM
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
UNSPOIL ME
SAMSUNG / SAMSUNG QLED TV
WENDERFALCK Stockholm SWEDEN WENDERFALCK Stockholm SWEDEN
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS Brussels BELGIUM
Bronze
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST ROMANIA
C02 Use of Social in a PR campaign
SAID BY RETARDS
GOTHENBURG CO-OPERATIVE FOR INDEPENDENT LIVING / PERSONAL ASSISTENS FOR DISABLES PERSONS
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
FINLANDIA BY FOREST MACHINES
NESTE & PONSSE / NESTE OILS & PONSSE FOREST MACHINES
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND
THIRSTY TAGS
GEORGIAN WATER AND POWER / WATER SUPPLIER
REDBERRY Tbilisi GEORGIA REDBERRY Tbilisi GEORGIA
Short List
WE DON'T ALWAYS MARCH STRAIGHT
FÖRSVARSMAKTEN (SWEDISH ARMED FORCES) / FÖRSVARSMAKTEN (SWEDISH ARMED FORCES)
VOLT Stockholm SWEDEN VOLT Stockholm SWEDEN
IMPERFECT
LÄNSFÖRSÄKRINGAR / PREVENTIVE HEALTH, SOCIAL SUSTAINABILITY
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK Oslo NORWAY
Bronze
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT Bucharest ROMANIA
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
LAWSON'S TABLECLOTH CHALLENGE
BACARDI RUS / WILLIAM LAWSON'S WHISKY
LOUDER Moscow RUSSIA LOUDER Moscow RUSSIA
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK London UNITED KINGDOM
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
C03 Social Community Building & Management
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO Copenhagen DENMARK