Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
C03 Social Community Building & Management
THE VOLKSWAGEN GIF DEALER
VOLKSWAGEN / CARS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE CLM BBDO
Paris
FRANCE
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
C04 Real-time Response
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM LEWIS
Brussels
BELGIUM
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
KENTUCKY FINE CHINA
KFC / KENTUCKY FRIED CHICKEN
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM IRIS
London
UNITED KINGDOM
BEFRIEND
NIKA, A CHARITABLE FUND FOR HOMELESS ANIMALS ASSISTANCE / SOCIAL ADVERTISING PROJECT FOR SHELTER DOGS SUPPORT
DPG Moscow RUSSIA DPG
Moscow
RUSSIA DPG
Moscow
RUSSIA
C05 Co-Creation & User Generated Content
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Silver
#MONEYCANCHALLENGE
CHARITY FUND TABLETOCHKI / CHARITY DONATIONS
LEO BURNETT UKRAINE Kiev UKRAINE LEO BURNETT UKRAINE
Kiev
UKRAINE LEO BURNETT UKRAINE
Kiev
UKRAINE
C06 Innovative Use of Social Media
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY FINCHFACTOR
Amsterdam
THE NETHERLANDS
Short List
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
THE RAOUL WALLENBERG ALGORITHM
RAOUL WALLENBERG ACADEMY / THE RAOUL WALLENBERG ALGORITHM
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP
Stockholm
RAOUL WALLENBERG ACADEMY
Stockholm
SWEDEN GULLERS GRUPP
Stockholm
SWEDEN
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE CLM BBDO
Paris
FRANCE
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE CLM BBDO
Paris
FRANCE
C07 Use of Technology
TOMORROW’S TECHNOLOGY
MEDLIFE / MEDLIFE
MSL THE PRACTICE Bucharest ROMANIA MSL THE PRACTICE
Bucharest
ROMANIA
THE OMEN BY HP CHALLENGE 2018
EA GAMES / OMEN - VIDEO GAME
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS KOOLHOVEN & PARTNERS
Amsterdam
THE NETHERLANDS
Bronze
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND / NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND THE TIMES/NEWS UK & IRELAND
London
ROTHCO | ACCENTURE INTERACTIVE
Dublin
UNITED KINGDOM
IRELAND
Gold
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
Bronze
BIRTHUAL REALITY
GJENSIDIGE INSURANCE / GJENSIDIGE CHILD INSURANCE
FLB EUROPA Stockholm SWEDEN FLB EUROPA
Stockholm
SWEDEN FLB EUROPA
Stockholm
SWEDEN
D01 Research, Data Analytics & Insight Generation
Girls In STEM: Maintaining the Dialogue
MICROSOFT EUROPE / MICROSOFT AND TECHNOLOGY SECTOR AS AN INDUSTRY
CREATION London UNITED KINGDOM CREATION
London
KRC
Cologne
UNITED KINGDOM
GERMANY
CREATION
London
UNITED KINGDOM
D02 PR Excellence in Effectiveness
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
E01 Integrated Campaign led by PR
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK WEBER SHANDWICK
Edinburgh
UNITED KINGDOM
OCEANS WEEK
AB INBEV / CORONA X PARLEY
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS ALISON BROD MARKETING + COMMUNICATIONS
New York
USA
FONTS FOR FREEDOM
REPORTERS WITHOUT BORDERS / FREEDOM OF PRESS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY ACHTUNG!
Hamburg
GERMANY
#BLOODNORMAL
LIBRESSE/ BODYFORM (ESSITY) / BODYFORM
KETCHUM London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM KETCHUM
London
UNITED KINGDOM
Bronze
E02 Low Budget / High Impact Campaign
YOUR TURN, ELON
HYUNDAI MOTOR EUROPE / HYUNDAI KONA EV
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
LAURA MOGALLE
Berlin
ANDRES BLUMENTHAL
Berlin
GABRIEL LAGOS
Berlin
ARTUR FRIEDRICH
Berlin
GERMANY
THE WORLD’S MOST BORING BILLBOARD
SIOO:X / SIOO:X PREMIUM WOOD SURFACE PROTECTION
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
THE UNIVERSITY OF GHENT EXPERIMENT
GHENT UNIVERSITY (UGENT) / UNIVERSITY
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
MORTIERBRIGADE DIGITAL MANUFACTURE
Ghent
BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
Short List
THE POINT OF NO RETURN
ZNAK.COM / ONLINE NEWSPAPER ZNAK.COM
GREAT ADVERTISING GROUP St. Petersburg RUSSIA GREAT ADVERTISING GROUP
St. Petersburg
RUSSIA GREAT ADVERTISING GROUP
St. Petersburg
RUSSIA
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Silver
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS
FRANCE
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND
THE LAND OF CHLAMYDIA
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN
Oslo
NORWAY
Bronze
THE GREAT SUGAR RECALL
DUTCH DIABETES FOUNDATION / THE GREAT SUGAR RECALL
HAVAS LEMZ Amsterdam THE NETHERLANDS HAVAS LEMZ
Amsterdam
THE NETHERLANDS
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY SLAGER
Oslo
NORWAY
THE BIG TIGHTENING DAY
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY SMFB
Oslo
TRIGGER OSLO
NORWAY
STREET TALK
FAKTUM / MAGAZINE
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN PERFECT FOOLS
Stockholm
SWEDEN
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK ENVISION
Aarhus
DENMARK
MONOPOLY HOME TOWN
HASBRO / MONOPOLY SPANISH EDITION
OMD SPAIN Madrid SPAIN OMD SPAIN
Madrid
SPAIN OMD SPAIN
Madrid
SPAIN
BRAILLE ART
NGO "BELAYA TROST" / NGO "BELAYA TROST"
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA POSSIBLE MOSCOW
RUSSIA
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
ADOPT A PACK
HILL'S / "ADOPT A PET" FUND
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA