Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
B08 Use of Celebrity, Influencers & Key Opinion Leaders
AS I REALLY AM
TOYOTA MOTOR ITALY / TOYOTA
THE&PARTNERSHIP ITALY Rome ITALY THE&PARTNERSHIP ITALY
Rome
ITALY THE&PARTNERSHIP ITALY
Rome
ITALY
B09 Sponsorship & Brand Partnership
PROUD TRAMS
VÄSTTRAFIK PUBLIC TRANSPORT / PUBLIC TRANSPORT
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
MISSING POSTER CHILD
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM LEWIS
Brussels
BELGIUM
UCL HEINEKEN TROPHY TOUR 2018: SHARE THE DRAMA
HEINEKEN / HEINEKEN BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS
Amsterdam
THE NETHERLANDS
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK ENVISION
Aarhus
DENMARK
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY
GERMANY HAVAS GERMANY
GERMANY
Bronze
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE PUBLICIS CONSEIL
Paris
FRANCE
SAMSUNG SMARTSUIT
SAMSUNG ELECTRONICS BENELUX / SMARTPHONE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE
Amsterdam
THE NETHERLANDS GLASNOST
Amsterdam
THE NETHERLANDS
Silver
B10 Launch / Re-launch
LAUNCH OF THE NEW BREAD "LABA AVIZA"AND NEW CATEGORY (OAT BREADS) TO LITHUANIAN
VILNIAUS DUONA / LABA AVIŽA
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA FABULA | HILL+KNOWLTON
Vilnius
LITHUANIA
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS
FRANCE
EQT SUPPORT 93/BERLIN
ADIDAS AG / ADIDAS EQT SUPPORT 93/BERLIN
ADIDAS Herzogenaurach GERMANY ADIDAS
Herzogenaurach
JUNG VON MATT
Hamburg
GERMANY ADIDAS
Herzogenaurach
GERMANY
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Silver
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE WEBER SHANDWICK
Paris
FRANCE
WEDGES - FRIES
MC DONALD'S / WEDGES - FRIES
DDB PARIS FRANCE DDB PARIS
FRANCE
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS
Amsterdam
THE NETHERLANDS
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUS RELATIONS
Brussels
BELGIUM
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
B11 Brand Voice & Strategic Storytelling
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA LEO BURNETT
Bucharest
ROMANIA
AMAZON - CLAIRE, AMAZON ECHO
AMAZON / AMAZON ECHO
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS
FRANCE
THE REAL-LIFE ESCAPE ROOM
UNICEF SLOVENIA / /
AGENCIJA 101 Ljubljana SLOVENIA AGENCIJA 101
Ljubljana
SLOVENIA AGENCIJA 101
Ljubljana
SLOVENIA
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME
Brussels
BELGIUM
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
Short List
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM BEBBLE
Boortmeerbeek
BELGIUM
B12 Content-led Engagement & Marketing
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY FINCHFACTOR
Amsterdam
THE NETHERLANDS
Silver
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK WEBER SHANDWICK
Edinburgh
UNITED KINGDOM
Short List
KFC TV SHOPPING
KFC RUSSIA / KFC CHICKEN BASKET
RODNYA CREATIVE PR STUDIO Moscow RUSSIA RODNYA CREATIVE PR STUDIO
Moscow
AILOVE
Moscow
RUSSIA RODNYA CREATIVE PR STUDIO
Moscow
RUSSIA
C01 Use of Digital in a PR campaign
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM LEWIS
Antwerp
BELGIUM
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
UNSPOIL ME
SAMSUNG / SAMSUNG QLED TV
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN WENDERFALCK
Stockholm
SWEDEN
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Bronze
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
C02 Use of Social in a PR campaign
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA LEO BURNETT
Bucharest
ROMANIA
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
LAWSON'S TABLECLOTH CHALLENGE
BACARDI RUS / WILLIAM LAWSON'S WHISKY
LOUDER Moscow RUSSIA LOUDER
Moscow
RUSSIA LOUDER
Moscow
RUSSIA
THE MOST HUMAN INSTINCT
UNICEF / INFANT MORTALITY AWARENESS
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY HEIMAT
Berlin
GERMANY
WE DON'T ALWAYS MARCH STRAIGHT
FÖRSVARSMAKTEN (SWEDISH ARMED FORCES) / FÖRSVARSMAKTEN (SWEDISH ARMED FORCES)
VOLT Stockholm SWEDEN VOLT
Stockholm
SWEDEN
IMPERFECT
LÄNSFÖRSÄKRINGAR / PREVENTIVE HEALTH, SOCIAL SUSTAINABILITY
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
FINLANDIA BY FOREST MACHINES
NESTE & PONSSE / NESTE OILS & PONSSE FOREST MACHINES
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY SLAGER
Oslo
NORWAY
Bronze
THIRSTY TAGS
GEORGIAN WATER AND POWER / WATER SUPPLIER
REDBERRY Tbilisi GEORGIA REDBERRY
Tbilisi
GEORGIA REDBERRY
Tbilisi
GEORGIA
Short List
SAID BY RETARDS
GOTHENBURG CO-OPERATIVE FOR INDEPENDENT LIVING / PERSONAL ASSISTENS FOR DISABLES PERSONS
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
C03 Social Community Building & Management
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK