Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food & Drink
BACARDI - EL BARRIO LOCO
BACARDI ESPAÑA / BACARDI - EL BARRIO LOCO
BACARDI ESPAñA Barcelona SPAIN EL BARRI Barcelona SPAIN
THE MACALLAN TIME CAPTURED
THE MACALLAN / MASTERS OF PHOTOGRAPHY EDITION 6
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU Barcelona SPAIN
A02 Other FMCG
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN CHEIL NORDIC Stockholm SWEDEN
A04 Consumer Durables
LEGO HOUSE MINI CHEF
LEGO / MINI CHEF FAMILY RESTAURANT
HIQ GöTEBORG Göteborg SWEDEN STYLT TRAMPOLI Göteborg / LEGO HOUSE Billund SWEDEN
A05 Automotive
#BEHINDCARDOORS
RENAULT / RENAULT SCENIC
RENAULT UK Rickmansworth UNITED KINGDOM MSLGROUP London / PUBLICIS LONDON UNITED KINGDOM
A06 Retail
BAC'ELSTEIN
BAGELSTEIN / BAGEL
BAGELSTEIN Strasbourg FRANCE FAMOUSGREY PARIS FRANCE
OLD MILK
COOP / COOP BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
A08 Leisure
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME Brussels BELGIUM
A11 Consumer Services
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN London / ELECTRIC ROBIN London UNITED KINGDOM
THE MATCH AGAINST BULLYING
SWEDBANK / FINANCIAL SERVICES
SWEDBANK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
A12 Not-for-profit / Charity / Government
THE REAL-LIFE ESCAPE ROOM
UNICEF SLOVENIA / /
AGENCIJA 101 Ljubljana SLOVENIA AGENCIJA 101 Ljubljana SLOVENIA
THE RAOUL WALLENBERG ALGORITHM
RAOUL WALLENBERG ACADEMY / THE RAOUL WALLENBERG ALGORITHM
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP Stockholm / RAOUL WALLENBERG ACADEMY Stockholm SWEDEN
MESSAGE FROM SWEDEN
FRAUENZENTRALE / CENTER FOR WOMEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
EAU DE PORI
THE CITY OF PORI / THE CITY OF PORI
STAART Helsinki FINLAND STAART Helsinki FINLAND
B01 Corporate Image, Communication & Reputation Management
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME Brussels BELGIUM
B02 Public Affairs & Lobbying
BOXES
UBER APACX / UBER
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
B04 Business Citizenship / Corporate Responsibility & Environmental
PU:REST
IVL, CARSLBERG, NYA CARNEGIEBRYGGERIET / BEER
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
OLD MILK
COOP / COOP BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
MESSAGE FROM SWEDEN
FRAUENZENTRALE / CENTER FOR WOMEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
THE MATCH AGAINST BULLYING
SWEDBANK / FINANCIAL SERVICES
SWEDBANK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
B06 Media Relations
PU:REST
IVL, CARSLBERG, NYA CARNEGIEBRYGGERIET / BEER
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN London / ELECTRIC ROBIN London UNITED KINGDOM
B07 Use of Events & Stunts
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN London / ELECTRIC ROBIN London UNITED KINGDOM
OLD MILK
COOP / COOP BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
UPGRADE - BANKING AT AI LEVEL
UNICREDIT BANK / UPGRADE BANKING SERVICE FROM UNICREDIT BANK
UNICREDIT TIRIAC BANK Bucharest ROMANIA UNICREDIT TIRIAC BANK Bucharest ROMANIA
CABIN CURE
VISIT SWEDEN / VISIT SWEDEN
VISIT SWEDEN Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
B08 Use of Celebrity, Influencers & Key Opinion Leaders
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN CHEIL NORDIC Stockholm SWEDEN
LAUNCH OF THE NEW BREAD "LABA AVIZA"AND NEW CATEGORY (OAT BREADS) TO LITHUANIAN
VILNIAUS DUONA / LABA AVIŽA
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
DON'T BE AN AVERAGE JOE, BE A GAY JOE
HARTWALL / HAPPY JOE
HARTWALL Helsinki FINLAND MILTTON Helsinki FINLAND
THE MACALLAN TIME CAPTURED
THE MACALLAN / MASTERS OF PHOTOGRAPHY EDITION 6
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU Barcelona SPAIN
#BEHINDCARDOORS
RENAULT / RENAULT SCENIC
RENAULT UK Rickmansworth UNITED KINGDOM MSLGROUP London / PUBLICIS LONDON UNITED KINGDOM
UPGRADE - BANKING AT AI LEVEL
UNICREDIT BANK / UPGRADE BANKING SERVICE FROM UNICREDIT BANK
UNICREDIT TIRIAC BANK Bucharest ROMANIA UNICREDIT TIRIAC BANK Bucharest ROMANIA
B09 Sponsorship & Brand Partnership
PROUD TRAMS
VÄSTTRAFIK PUBLIC TRANSPORT / PUBLIC TRANSPORT
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
MISSING POSTER CHILD
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM WUNDERMAN Antwerp BELGIUM
B10 Launch / Re-launch
LAUNCH OF THE NEW BREAD "LABA AVIZA"AND NEW CATEGORY (OAT BREADS) TO LITHUANIAN
VILNIAUS DUONA / LABA AVIŽA
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS FRANCE
B11 Brand Voice & Strategic Storytelling
THE REAL-LIFE ESCAPE ROOM
UNICEF SLOVENIA / /
AGENCIJA 101 Ljubljana SLOVENIA AGENCIJA 101 Ljubljana SLOVENIA
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME Brussels BELGIUM
C02 Use of Social in a PR campaign
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
IMPERFECT
LÄNSFÖRSÄKRINGAR / PREVENTIVE HEALTH, SOCIAL SUSTAINABILITY
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN
C03 Social Community Building & Management
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
C04 Real-time Response
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB Oslo NORWAY
C05 Co-Creation & User Generated Content
#MONEYCANCHALLENGE
CHARITY FUND TABLETOCHKI / CHARITY DONATIONS
LEO BURNETT UKRAINE Kiev UKRAINE LEO BURNETT UKRAINE Kiev UKRAINE
C06 Innovative Use of Social Media
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY BBDO Berlin GERMANY
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
THE RAOUL WALLENBERG ALGORITHM
RAOUL WALLENBERG ACADEMY / THE RAOUL WALLENBERG ALGORITHM
GULLERS GRUPP Stockholm SWEDEN GULLERS GRUPP Stockholm / RAOUL WALLENBERG ACADEMY Stockholm SWEDEN
E02 Low Budget / High Impact Campaign
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK Oslo NORWAY
THE LION CUB
PERRIER / PERRIER FINES BULLES
OGILVY COMMONHEALTH PARIS FRANCE OGILVY COMMONHEALTH PARIS FRANCE
THE BIG TIGHTENING DAY
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB Oslo NORWAY