Title Brand Product / Service Entrant Company Location PR Location Award
B04 Business Citizenship / Corporate Responsibility & Environmental
PU:REST
IVL, CARSLBERG, NYA CARNEGIEBRYGGERIET / BEER
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
OLD MILK
COOP / COOP BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY GERMANY
Gold
#BLOODNORMAL
LIBRESSE/ BODYFORM (ESSITY) / BODYFORM
KETCHUM London UNITED KINGDOM AMVBBDO London UNITED KINGDOM
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS Amsterdam THE NETHERLANDS
MESSAGE FROM SWEDEN
FRAUENZENTRALE / CENTER FOR WOMEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
PINK TRIANGLE
VANGARDIST MAGAZINE / LGBT CAUSE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris / SERVICEPLAN GERMANY Munich FRANCE / GERMANY
THE ROOM
IKEA ITALY / COLLABORATIONWITH NON PROFIT ORGANISATION TELEFONO DONNA
STV DDB Milan ITALY STV DDB Milan ITALY
Short List
THE MATCH AGAINST BULLYING
SWEDBANK / FINANCIAL SERVICES
SWEDBANK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
DOORS
AUDI / AUDI SAUDI ARABIA
THJNK Hamburg GERMANY THJNK Hamburg GERMANY
B06 Media Relations
PU:REST
IVL, CARSLBERG, NYA CARNEGIEBRYGGERIET / BEER
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm SWEDEN
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN London / ELECTRIC ROBIN London UNITED KINGDOM
B07 Use of Events & Stunts
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI Berlin GERMANY
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB Amsterdam / TRIBAL Amstelveen THE NETHERLANDS
THE SMALLEST DRUMMER
STUDIO BRUSSEL / /
DDB BRUSSELS BELGIUM DDB BRUSSELS BELGIUM
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN London / ELECTRIC ROBIN London UNITED KINGDOM
OLD MILK
COOP / COOP BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
THE OMEN BY HP CHALLENGE 2018
EA GAMES / OMEN - VIDEO GAME
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
SILVER SNIPERS
LENOVO SWEDEN / LEGION
EHRENSTRAHLE DDB Stockholm SWEDEN EHRENSTRAHLE DDB Stockholm SWEDEN
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
Short List
SHE
DR. ING. H.C. F. PORSCHE AG / IMAGE (SOCIAL MEDIA VIDEOPOSTING ON INTERNATIONAL WOMEN'S DAY)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg GERMANY
UNCOUNTED SINCE 1932
UKRAINIAN LEADERSHIP ACADEMY / UNCOUNTED SINCE 1932
GRES TODORCHUK PR Kiev UKRAINE GRES TODORCHUK PR Kiev UKRAINE
HOME SWEDE HOME
SVENSKA SPEL / SVENSKA SPEL
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS Stockholm SWEDEN
URBAN BABIES
KIND EN GEZIN / OUTDOOR PLAYING
LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp BELGIUM
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL Paris FRANCE
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN NORD DDB Stockholm SWEDEN
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE Hamburg GERMANY
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan / PUBLICIS New York ITALY / USA
Bronze
BECK’S SOUNDPILS
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich GERMANY
THE MATCH AGAINST BULLYING
SWEDBANK / FINANCIAL SERVICES
SWEDBANK Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND TBWA\HELSINKI FINLAND
Short List
HONEY THANK YOU FOR PLAYSTATION 4
SONY / SONY PLAYSTATION 4
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV Volgograd RUSSIA
UPGRADE - BANKING AT AI LEVEL
UNICREDIT BANK / UPGRADE BANKING SERVICE FROM UNICREDIT BANK
UNICREDIT TIRIAC BANK Bucharest ROMANIA UNICREDIT TIRIAC BANK Bucharest ROMANIA
CABIN CURE
VISIT SWEDEN / VISIT SWEDEN
VISIT SWEDEN Stockholm SWEDEN PRIME WEBER SHANDWICK Stockholm SWEDEN
B08 Use of Celebrity, Influencers & Key Opinion Leaders
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO Copenhagen DENMARK
SHANTI HOUSE
SHANTI HOUSE / SHANTI HOUSE
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV ISRAEL
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN CHEIL NORDIC Stockholm SWEDEN
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
Bronze
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
LAUNCH OF THE NEW BREAD "LABA AVIZA"AND NEW CATEGORY (OAT BREADS) TO LITHUANIAN
VILNIAUS DUONA / LABA AVIŽA
FABULA | HILL+KNOWLTON Vilnius LITHUANIA FABULA | HILL+KNOWLTON Vilnius LITHUANIA
CYBERBULLYING: NOT OKAY
NORWEGIAN DIRECTORATE FOR CHILDREN, YOUTH AND FAMILY AFFAIRS / PREVENTING HATE SPEECH BETWEEN THE YOUNG POPULATION IN NORWAY
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE Oslo NORWAY
Short List
DON'T BE AN AVERAGE JOE, BE A GAY JOE
HARTWALL / HAPPY JOE
HARTWALL Helsinki FINLAND MILTTON Helsinki FINLAND
#PREPAREWITHNIVEAMEN
BEIERSDORF AG (NIVEA MEN) / NIVEA MEN
IMA Amsterdam THE NETHERLANDS IMA Amsterdam / BEIERSDORF Hamburg THE NETHERLANDS / GERMANY
THE MACALLAN TIME CAPTURED
THE MACALLAN / MASTERS OF PHOTOGRAPHY EDITION 6
MASTER FOR YOU Barcelona SPAIN MASTER FOR YOU Barcelona SPAIN
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY McCANN MILAN ITALY
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS BELGIUM
#BEHINDCARDOORS
RENAULT / RENAULT SCENIC
RENAULT UK Rickmansworth UNITED KINGDOM MSLGROUP London / PUBLICIS LONDON UNITED KINGDOM
AS I REALLY AM
TOYOTA MOTOR ITALY / TOYOTA
THE&PARTNERSHIP ITALY Rome ITALY THE&PARTNERSHIP ITALY Rome ITALY

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.