2018 Print & Publishing

#FAIRBNB

Title#FAIRBNB
BrandBEER POINT
Product/ServicePUB
Category A06. Retail
Entrant KINOGRAF Kiev, UKRAINE
Idea Creation KINOGRAF Kiev, UKRAINE
Media Placement KINOGRAF Kiev, UKRAINE
PR KINOGRAF Kiev, UKRAINE
Production KINOGRAF Kiev, UKRAINE
Credits
Name Company Position
Oleh Kyselitsia Kinograf Creative Director
Vitaliy Kokoshko Kinograf CEO
Olga Kokoshko Kinograf Strategic Director
Oleksandr Titarchuk Kinograf Copywriter
Bogdana Zayets Kinograf Copywriter
Daniil Tkachenko Kinograf Copywriter
Anastasiia Zakharova Kinograf Copywriter
Dmytro Humenuk Kinograf Art Director
Olena Sidko Kinograf Designer
Slava Balabanov Kinograf Strategist
Sergey Yarosh Kinograf Strategist
Tetiana Pashkivska Kinograf Senior Account Manager

Cultural/Context information for the jury

Kyiv hosted the Champions League Final. Rent prices at that moment went through the roof, especially on AirBnB. We played with the text and the abbreviation of the world giant and found a laconic solution for the name.