2018 Print & Publishing

ANN-KATRIN

Short List
ClientALZHEIMER RESEARCH INITIATIVE
Category A13. Not-for-profit / Charity / Government
TitleANN-KATRIN
Product/ServiceCALL FOR DONATIONS
Entrant BBDO Düsseldorf, GERMANY
Idea Creation BBDO Düsseldorf, GERMANY
Additional Company PROXIMITY GERMANY Düsseldorf, GERMANY
Additional Company 2 BBDO Düsseldorf, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Group Germany GmbH Chief Creative Officer
Kristoffer Heilemann BBDO Düsseldorf GmbH Creative Managing Director
Daniel Haschtmann BBDO Düsseldorf GmbH Executive Creative Director
Tobias Feige BBDO Düsseldorf GmbH Executive Creative Director
Sebastian Steller Proximity Worldwide GmbH Creative Director
Jacobo Concejo Proximity Worldwide GmbH Creative Director
Martino Monti Proximity Worldwide GmbH Art Director
Dejan Handjiski Proximity Worldwide GmbH Art Director
Sue Nisbet Proximity Worldwide GmbH Managing Director
Liselotte Schwenkert BBDO Düsseldorf GmbH Client Service Director
Vera Vanselow BBDO Düsseldorf GmbH Senior Account Manager
Birgit Paulat BBDO Düsseldorf GmbH Art Buying
Alma Haser - Jigsaw-Idea
Stefan Kranefeld Stefan Kranefeld Imaging Photographer / Post Production

Cultural/Context information for the jury

With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer’s, and instil a sense of urgency in fundraising for a cure. Alzheimer’s disease gradually destroys the memory – a painful and tormenting process for patients and their loved ones.

Translation.

PIECE BY PIECE ALZHEIMER'S TAKES AWAY THE MEMORY. HELP TO WIN THE FIGHT. ALZHEIMER RESEARCH INITIATIVE