Title | DESIGNER |
Brand | 3M |
Product/Service | POST-IT |
Category |
A02. Other FMCG |
Entrant
|
3M Istanbul, TURKEY
|
Idea Creation
|
OGILVY Istanbul, TURKEY
|
Credits
Selim Unlusoy |
Ogilvy Istanbul |
Executive Creative Director |
Bahadirhan Peksen |
Ogilvy Istanbul |
Creative Director |
Onder Bayraktar |
Ogilvy Istanbul |
Creative Director |
Eren Altunis |
Ogilvy Istanbul |
Copywriter |
Mehmet Demirel |
Ogilvy Istanbul |
Art Director |
Ihya Selim |
Ogilvy Istanbul |
Account Manager |
Emek Kalfa |
Bump Creative Production Studio |
Illustrator |
Cultural/Context information for the jury
It is often the case that the public is not fully aware of what goes into the conceptualization and realization of a painting, a song, a building and so on.
To illuminate and celebrate creativity, we make a campaign which shows a musician, an architect and a designer at his desktop, working away in the night.
While the imagery of the prints are kept dark, the eye is drawn to the space of the artists which is illuminated by a bright yellow square.
That offers a visually analogous nod to Post-It's product but it also doubles as a working symbol for "Bright ideas."