2018 Print & Publishing


Category A02. Other FMCG
Entrant 3M Istanbul, TURKEY
Idea Creation OGILVY Istanbul, TURKEY
Name Company Position
Selim Unlusoy Ogilvy Istanbul Executive Creative Director
Bahadirhan Peksen Ogilvy Istanbul Creative Director
Onder Bayraktar Ogilvy Istanbul Creative Director
Eren Altunis Ogilvy Istanbul Copywriter
Mehmet Demirel Ogilvy Istanbul Art Director
Ihya Selim Ogilvy Istanbul Account Manager
Emek Kalfa Bump Creative Production Studio Illustrator

Cultural/Context information for the jury

It is often the case that the public is not fully aware of what goes into the conceptualization and realization of a painting, a song, a building and so on. To illuminate and celebrate creativity, we make a campaign which shows a musician, an architect and a designer at his desktop, working away in the night. While the imagery of the prints are kept dark, the eye is drawn to the space of the artists which is illuminated by a bright yellow square. That offers a visually analogous nod to Post-It's product but it also doubles as a working symbol for "Bright ideas."