2018 Print & Publishing
|Entrant||GREY Düsseldorf, GERMANY|
|Idea Creation||GREY Düsseldorf, GERMANY|
|Media Placement||GREY Düsseldorf, GERMANY|
|Media Placement 2||GREY MEDIA Düsseldorf, GERMANY|
|Media Placement 3||MEDIACOM Düsseldorf, GERMANY|
|Production||GREY Düsseldorf, GERMANY|
|Production 2||FM PHOTOGRAPHERS Milan, ITALY|
|Additional Company||WESTDEUTSCHE LOTTERIE Muenster, GERMANY|
|Fabian Kirner||Grey Germany||Chief Creative Officer|
|Alexandros Antoniadis||Grey Germany||Executive Creative Director|
|Martin Venn||Grey Germany||Executive Creative Director|
|Luca Boncompagni||Grey Germany||Senior Art Director|
|Diego Tardani||Grey Germany||Senior Copywriter|
|Julius Moebius||Grey Germany||Unit Director|
|Katarina Rutkowski||Grey Media||Group Head Media|
|Antonia Schippmann||Grey Media||Senior Media Planner|
|Matteo Simone Bottin||FM Photographers||Photographer|
|Simona Lamacchia||FM Photographers||Photo Retouch Artist|
|David Kreuzinger||Westdeutsche Lotterie||Head of Marketing|
|Gregor Espenkott||Westdeutsche Lotterie||Head of Campaign Management / Advertising|
Cultural/Context information for the juryLotteries´ campaigns focus on showing the luxurious life people could possibly gain. This strategy pushes people to play only when these images come in front of their eyes. But life is very different. It is full of duties and boring things to carry on, and it is rather rare that people experience traveling with helicopters or sailing on a yacht. Thus, to be more effective, West Lotto changes the strategy to change the people´s point of view. West Lotto points at the life people could lose instead, because this is the life people live every single second. This way any single duty or boring thing is a real reminder and pusher to go and play West Lotto.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.