2018 Print & Publishing

IN CASO DI MAG

TitleIN CASO DI MAG
BrandCOLMAR
Product/ServiceSPORTSWEAR
Category C03. Digital Publications
Entrant COLMAR Monza, ITALY
Idea Creation ALKEMY Milan, ITALY
Production ALKEMY Milan, ITALY
Production 2 SDM INTERACTIVE PASSION Milan, ITALY
Credits
Name Company Position
Giorgio Cignoni Alkemy digital_enabler Executive Creative Director
Federico Ghiso Alkemy digital_enabler Executive Creative Director
Nicola Gotti Alkemy digital_enabler Creative Director
Jan Mattassi Alkemy digital_enabler Creative Supervisor
Marco Tironi Alkemy digital_enabler Creative Supervisor
Demetrio Chirico Alkemy digital_enabler Copywriter
Mauro Breda Alkemy digital_enabler Art director
Valentina Gorla Alkemy digital_enabler Account Manager
Arianna Cazzaniga Alkemy digital_enabler Account Manager
Mattia Rinaudo Alkemy digital_enabler Web designer
Angelo Sanvito Alkemy digital_enabler Web Designer
André Milandri Bussetti Alkemy digital_enabler Web Designer
Alessandra Castellazzi Alkemy digital_enabler Content Specialist
Silvia Galbiati Alkemy digital_enabler Content Specialist
Alessio Fiorilli SDM Interactive Passion Developer

Cultural/Context information for the jury

Colmar is a sports and lifestyle clothing brand with skiing at its core. In Caso di Mag is a guide to the most important mountain resorts and historic spots of the brand. Places that made skiing iconic. To strengthen the relevance of the brand online, we produced a unique, eclectic digital content project to inform, entertain and natively present each new product. In Caso di Mag leverages the history payoff of the brand "In caso di neve" (in case of snow).

Translation.

In case of Mag