2018 Print & Publishing

ALL YOU CAN EAT

TitleALL YOU CAN EAT
BrandSYRIAN HUNGER RELIEF
Product/ServiceSYRIAN HUNGER RELIEF
Category A13. Not-for-profit / Charity / Government
Entrant McCANN MANCHESTER, UNITED KINGDOM
Idea Creation McCANN MANCHESTER, UNITED KINGDOM
Credits
Name Company Position
Dave Price McCann Manchester Executive Creative Director
Neil Lancaster McCann Manchester Creative Director
Clive Davis McCann Manchester Senior Art Director
Andy Fenton McCann Manchester Senior Copywriter

Cultural/Context information for the jury

In 2017, the UK spent over £10 billion on takeaway food. This figure is expected to rise to over £11 billion by the year 2021. And no wonder, with takeaway companies increasingly targeting local residents with promotional door drops, offers and menus. It’s an industry that promotes convenience and indulgence, which often leads to food waste. We wanted to make people think twice before picking up the phone to make their next order. So we designed a door drop with the same look and feel, with a promotional offer to entice them. On opening the menu, we asked them to spare a thought for those less fortunate than themselves and, in turn, text a donation to help feed families in Syria.