AUDI MAGAZINE FALL/WINTER 2018
| Title | AUDI MAGAZINE FALL/WINTER 2018 |
| Brand | AUDI AG |
| Product/Service | AUDI MAGAZINE FALL/WINTER 2018 |
| Category |
C01. Commercial Publications |
|
Entrant
|
LOVED Hamburg, GERMANY
|
|
Idea Creation
|
LOVED Hamburg, GERMANY
|
|
Production
|
OTTERBACH IT GMBH Rastatt, GERMANY
|
|
Production 2
|
CROSS MARKETING PRODUKTION Hamburg, GERMANY
|
Credits
| Peter Matz |
loved gmbh |
General Manager Account |
| Mieke Haase |
loved gmbh |
General Manager Creation |
| Jörg Dietzel |
AUDI AG |
Head of Global Creative and Sales Media |
| Anja Weinhofer |
AUDI AG |
Project Director |
| Daniela Sutter |
loved gmbh |
Account Director |
| Mirko Borsche |
Bureau Borsche |
Creative Direction |
| Julia Kerschbaum |
loved gmbh |
Senior Designer |
| Jana Hermann |
loved gmbh |
Junior Designer |
| Peggy Wellerdt |
loved gmbh |
Head of Photo Department |
| Bernd Zerelles |
loved gmbh |
Editor in Chief |
| Birte Mußmann |
loved gmbh |
Editor |
| Jan Strahl |
loved gmbh |
Editor |
Cultural/Context information for the jury
The Audi Magazine follows the revised communication strategy of AUDI AG to focus
less on the individual cars as such and instead more on the brand and its values. It focuses
on the messages of “Vorsprung is our promise” and “We enable more personal freedom”,
conveying them in an impressive manner. Captivating readers through an enthralling visual
language with opulent photo series, the magazine features a diversified layout with concise
red headlines providing orientation in the form of topic-related questions that are answered
in the subsequent paragraphs respectively. This further helps pique curiosity about the
brand as an expert in modern and sustainable mobility covering relevant topics and invites
readers to read about the most diverse people who are considered pioneers in their fields.
Each issue takes the reader on a journey to different places around the world, offering itself
as a coffee-table book of enticing design.