| Title | THE BEST SIDE OF THOMAS. |
| Brand | L'ORÉAL GERMANY |
| Product/Service | REDKEN |
| Category |
A02. Other FMCG |
|
Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
|
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Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Credits
| Alexander Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
| Christoph Everke |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Alexander Nagel |
SERVICEPLAN GERMANY |
Managing Director |
| Marie Legat |
SERVICEPLAN GERMANY |
Creative Director |
| Henrik Pfeiffer |
SERVICEPLAN GERMANY |
Creative Director |
| Martin Gattinger |
SERVICEPLAN GERMANY |
Senior Copywriter |
| Martin Gattinger |
SERVICEPLAN GERMANY |
Senior Copywriter |
| Michele Di Dio |
Freelance |
Photographer |
| Silvia Kirchknopf |
SERVICEPLAN GERMANY |
Senior Art Director |
| Yvonne Hopf |
SERVICEPLAN GERMANY |
Management Supervisor |
| Leo Tilemann |
Junior Account Manager |
SERVICEPLAN GERMANY |
| Vincent Ostwald |
SERVICEPLAN GERMANY |
Junior Account Manager |
Cultural/Context information for the jury
A long beard gets a lot of attention. It often is the first thing that you recognize about a person. That’s why it’s even more important to make the beard look good.
We reduce our models to their beards even more – with the help of a special perspective.
In this way, we illustrate how important it is to take care of the beard, in the best case with the fantastic beard care products of Redken Brews.