Title	THE BIRDS & THE BEES
Brand	SALTÅ KVARN
Product/Service	ORGANIC FOOD COMPANY
Category	A01. Food & Drink
Entrant	M&C SAATCHI Stockholm, SWEDEN
Idea Creation	M&C SAATCHI Stockholm, SWEDEN
Production	M&C SAATCHI Stockholm, SWEDEN
Additional Company	SALTå KVARN Järna, SWEDEN

Name	Company	Position
Nicholas Düfke	M&C Saatchi Stockholm	Copywriter
Alexander Elers	M&C Saatchi Stockholm	Creative Director
Isabel Sawtelle	M&C Saatchi Stockholm	Final Art
Klara Eide	M&C Saatchi Stockholm	Head of Strategy
Daniel Sundin	M&C Saatchi Stockholm	Account Manager
Robert Nygren	M&C Saatchi Stockholm	Account Director
Laura Buckenham	M&C Saatchi Stockholm	Copywriter
Susanne Skånberg	Saltå Kvarn	Head of Brand and Marketing

Cultural/Context information for the jury

The loss of the global honeybee population is one of the biggest dangers facing us humans. Without bees pollinating crops and plants, the whole food chain is threatened - which would affect all living beings. Saltå Kvarn is Sweden’s most sustainable food company. They produce fair, certified and organic foods, free from artificial additives and toxins. They also have programs made to encourage even more responsibility among their farmers - they pay more for produce that are grown in a way that not only is organic, but also has a positive impact on the environment, for example through providing habitats for bees. We wanted to communicate this serious matter in a fun and charming way, to make people understand the severity of the issue, but without pointing any fingers. So, let's talk about the birds and the bees....