2018 Print & Publishing

HORSE

Short List
ClientFOUNDATION TIER IM RECHT (RIGHTS FOR ANIMALS)
Category A13. Not-for-profit / Charity / Government
TitleHORSE
Product/ServiceNONPROFIT ORGANIZATION, RIGHTS FOR ANIMALS
Entrant RUF LANZ Zürich, SWITZERLAND
Idea Creation RUF LANZ Zürich, SWITZERLAND
Credits
Name Company Position
Danielle Lanz Ruf Lanz, Zurich Creative Direction
Markus Ruf Ruf Lanz, Zurich Creative Direction
Isabelle Hauser Ruf Lanz, Zurich Art Direction
Markus Ruf Ruf Lanz, Zurich Copywriter
Anita Roth Ruf Lanz, Zurich Account Executive
Carioca Studio Carioca Studio CGI
Visualeyes International Visualeyes International Producer

Cultural/Context information for the jury

Information about the client/product: The Swiss foundation "Tier im Recht" (Rights for Animals) fights for animal-friendly laws and their strict enforcement in Switzerland. Explanation of creative idea: Unfortunately, many animals are still treated poorly in Switzerland.The suffering of these animals was condensed down to the message: Some animals are treated like garbage. To illustrate this, the animals were depicted so that they bear a striking resemblance to rubbish bags. Naturally, not a single hair on an animal was bent. All pictures were computer-generated in Carioca Studios in Bucharest.