| Title | "THE FAMILY" |
| Brand | THE SALVATION ARMY FINLAND |
| Product/Service | CHARITY |
| Category |
A13. Not-for-profit / Charity / Government |
|
Entrant
|
THE SALVATION ARMY FINLAND Helsinki, FINLAND
|
|
Idea Creation
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Production
|
ONNI WILJAMI KINNUNEN PHOTOGRAPHY Oulu, FINLAND
|
|
Additional Company
|
GRANO HELSINKI, FINLAND
|
Credits
| Jarkko Tuuri, Jukka Mannio |
Make it Simple |
Creative Director |
| Pia Eiro |
Make it Simple |
Account Director |
| Anne Fredriksson |
Pelastusarmeija |
Marketing Director |
| Onni Wiljami Kinnunen |
Onni Wiljami Kinnunen Photography |
Photographer |
| Pirjo Ketola |
Vizeum |
Account manager |
Cultural/Context information for the jury
The Salvation Army Finland is one of the best-known charitable organizations in Finland. The new “Help People” fundraising campaign was launched in 2017. It helps people in need: families, young adults and senior citizens that are alienated from the society. Alienation means that social contacts and networks disappear. A person is left alone in the midst of trouble.