2018 Print & Publishing

IBIZA 2018

TitleIBIZA 2018
BrandKRONANS APOTEK (PHARMACY)
Product/ServiceKRONANS APOTEK (PHARMACY)
Category A03. Healthcare
Entrant PERFECT FOOLS Stockholm, SWEDEN
Idea Creation PERFECT FOOLS Stockholm, SWEDEN
Production PERFECT FOOLS Stockholm, SWEDEN
Additional Company KRONANS APOTEK (PHARMACY) Stockholm, SWEDEN
Credits
Name Company Position
Nayeli Kremb Perfect Fools Art Director
Ebba Körlof Sundberg Perfect Fools Copywriter
Antonino Ognissanti Perfect Fools Designer
Melissa Nilsson Perfect Fools Designer
Klas Lusth Perfect Fools Creative Director
Patrick Dry Perfect Fools Creative Director
Ann Ystén Perfect Fools CEO
Charlotte Zetterström Perfect Fools Senior Producer
Emelie Friis Kronans Apotek (Pharmacy) Head of Marketing
Anna Wigren Kronans Apotek (Pharmacy) Senior Project Manager

Cultural/Context information for the jury

Kronans Pharmacy is the Swedish pharmacy that allows people to be human. No no-no’s, no pointers. Just compassion and understanding. We know that life simply happens; good, bad and all the in-betweens. We’re there for all of them. This print aimed to raise awareness about the dangers of skimping with your sunscreen.

Translation.

Ibiza 2018. A memory for life. Ask us about sunscreen.