2018 Print & Publishing

PISA

Short List
ClientVOLKSWAGEN NUTZFHARZEUGE
Category A05. Automotive
TitlePISA
Product/ServiceVW CALIFORNIA REAR VIEW CAMERA
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement PHD GERMANY Frankfurt, GERMANY
Additional Company VOLKSWAGEN AG NUTZFAHRZEUGE Hannover, GERMANY
Additional Company 2 SPELLWORK PICTURES Berlin, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Diana Sukopp Grabarz & Partner Group CD
Thomas Fritze Grabarz & Partner Creative Director
Stefan Geschke Grabarz & Partner Creative Director
Jens Erasmus Schröder Grabarz & Partner Art Director
René Herder Grabarz & Partner Copywriter
Thorben Dauer Grabarz & Partner Copywriter
Christiane Dietz Grabarz & Partner Account Manager
Anna-Lena Meyer Grabarz & Partner Art Buying
Kristina Mohr Grabarz & Partner Production
Dr. Stefan Pfeiffer Volkswagen Nutzfahrzeuge Head of Marketing Communications
Nicole Jordan Volkswagen Nutzfahrzeuge Marketing Communication
PHD Germany PHD Germany Media Agency
Cem Guenes c/o Tobias Bosch Fotomanagement Cem Guenes c/o Tobias Bosch Fotomanagement Photographer
Spellwork Pictures Spellwork Pictures Post Production
Sebastian Greese, Dennis Mielke, Sermed Darah - 3D
Sermed Darah - Creative Direction & Compositing

Cultural/Context information for the jury

The Volkswagen California is the essential campervan, perfect for discovering new sights worldwide. The only blind spot it has is on its rear side. Which can be quite problematic while driving through the streets of an unfamiliar holiday destination. That’s why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity to develop our first campervan poster campaign without a single car in it – and to start off the summer holidays for our target audience by rethinking what it means to go sightseeing. Because sometimes the little things are equally as worth seeing as the big tourist attractions.